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Glossary · Buying

CPM

Cost per mille: the price of 1,000 impressions.

In VERSE · Prices start at $1 CPM and rise with the place, the hour and the slot.

eCPM: Measurement; Effective CPM: what you actually paid per 1,000 impressions once a campaign has run.
Impression: Measurement; One person’s opportunity to see an ad. On a shared screen, one play can earn several impressions.; In VERSE · We count people, not plays: every play is logged by the player, then credited with impressions from the audience model.

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Put it to work

Plan a campaign in four steps.

Areas, kinds of venue, hours and a budget. The forecast shows every screen before you pay.

Plan a campaign Read the docs

Salon screen with a skincare ad