Common questions.Plain answers.

DOOH on VERSE starts at £0.0061 per delivered impression in the UK, with no platform fee on top. You pay only for impressions weighted by dwell and audience, never for fillers or off-screen time. Most advertisers launch with £50 to £500 to validate a creative against a single venue category before scaling. Pricing in other regions follows the same per-impression logic, confirmed in the live forecast before launch.

No. There is no minimum spend, no media-buying call, no contract, and no account manager required. You sign up, upload a creative, set a budget (£50 or £500,000), and launch. Pause, edit, or reweight at any time from your VERSE workspace.

Every creative carries a unique traceable QR. Scans tie back to the specific screen, venue category, and daypart that triggered them. Downstream conversions chain through the standard UTM parameters on your landing page, so revenue and signups attribute to the right venue context. Brand-lift studies (recall, intent, favourability) ship per campaign on top of scan data.

Targeting is built around context, not personal data. You pick venue category (one or many of 21+ including cafés, gyms, salons, hotels, clinics, co-working, supermarkets), region or city, daypart, and weather or weekday rules. The forecast shows expected impressions and effective CPM before you commit, so the model is transparent end to end.

Yes. Ads Manager includes an AI brief that drafts a creative from a product URL or short prompt, generates static and motion variants, and warns on common in-venue pitfalls (small type at distance, low-contrast logos, audio-dependent stories). You can also upload your own MP4, JPG, or PNG and skip the studio entirely. Output sits next to the campaign for your team to approve.

Five regions today: United Kingdom, United States, Canada, Western Europe, Tunisia. Regions are split per campaign so spend never crosses borders unintentionally. New regions are added every quarter; ask sales for a target city if you do not see it in the forecast.

Pause is instant and self-serve from your workspace; impressions stop in seconds and you stop being charged. Unspent prepaid balance stays on the wallet for the next campaign or refunds back to the original card or bank within 10 working days on request. Delivered impressions are non-refundable; if a screen is offline mid-flight, those impressions are credited automatically.

Agencies earn back up to 30% off platform CPM as a true discount, never an added margin. The discount is a stack: a volume tier (up to 22%) based on rolling 90-day spend across the roster, a slot-fill bonus (up to 6%) for evergreen always-on flights, and an opt-in case-study bonus (up to 2%). Tiers update weekly and the current effective rate is visible per client in the workspace.

Each advertiser sits in its own sub-account with a ring-fenced wallet, so a Pulse Gym overspend can never touch a Maison Olive budget. You can fund wallets centrally and allocate, or have clients fund their own and have you operate the campaigns. Invoices, statements, and CSV exports split per client for direct re-billing.

Yes. Every change (creative swap, budget edit, pause, region addition, user invite) writes an immutable entry with actor, timestamp, before, and after. The log is filterable per client, per campaign, per user, and exports as CSV for compliance reviews. Retention is unlimited on Agency Suite.

Yes. A single Agency Suite workspace runs campaigns across all five live regions (UK, USA, Canada, Western Europe, Tunisia). Wallets, currencies, and tax docs follow the client's billing entity, so a UK holdco can fund USD spend for a US subsidiary without a second contract.

White-label workspace branding (your logo, colour, domain) is available on the Enterprise tier. On standard Agency Suite, client-facing PDF reports already render with your agency identity by default, and dashboard share links can be co-branded.

Yes. The Agency API exposes campaign create, budget edit, pause and resume, forecast, and reporting, authenticated per workspace. Webhooks fire on flight start, pacing alerts, and audit events. Full reference at verse.ad/docs/api; rate limits scale with tier.

Self-serve from sign-up to first launch in an hour. For larger agencies (5+ active clients) we run a 45-minute kickoff to wire up sub-accounts, billing entities, and saved audiences, then a 30-day check-in. No onboarding fee on any tier.

All of Screen Manager: pairing, playlists, scheduling, dayparts, AI menu studio, multi-screen sync, content library. No screen cap, no time limit, no upgrade tier. Free forever, even if you never accept a single paid ad. The platform monetises through the optional ad-fill marketplace, not by gating signage features.

Per venue and per screen. You choose an ad ratio (0% to 50% of slots), block specific advertisers or entire industries (gambling, alcohol, fast food, etc.), and approve or reject any creative before it ever plays. Brand safety is matched to your venue category by default; the controls are there to refine it further.

Venues earn up to 50% of ad revenue generated on their screens. The exact share is shaped by uptime, the ad ratio you choose, location, daily visitors, and dwell time. Payouts settle monthly on the 1st via Stripe Connect or direct bank transfer, with a per-screen statement and tax document. The max-50% tier unlocks when you install the VERSE Sense module.

A small USB-C sensor that measures passive footfall and dwell at the screen. £20 one-time, shipping included. No cameras, no microphones, no PII; it counts presence and time, nothing else. Installing Sense unlocks the maximum commission tier because the data lets advertisers pay confidently for verified attention rather than estimated audience.

Eight platforms: Android TV, Samsung Tizen, LG webOS, Amazon Fire TV, Google TV, Windows Player, Linux Player, and any modern web browser. Pair a £40 streaming stick or a £4,000 LED wall with the same 6-digit code. Existing CMS hardware (BrightSign, Yodeck) usually works through the browser entry point.

Yes. From the Allowlist screen you can block any advertiser by name or any industry vertical with one click. Blocked creatives never reach your screen, even if the targeting matches. You can also set venue-wide taste rules (no lyrics, no late-night ads after 22:00) that apply to every brand by default.

Multi-currency: GBP, USD, CAD, EUR, and TND today, matched to your local bank account. Statements are issued in your payout currency with a parallel GBP reference for cross-border accounting. FX is handled by Stripe Connect at interbank rates; no additional FX margin is added by VERSE.

Eight: Android TV, Samsung Tizen, LG webOS, Amazon Fire TV, Google TV, Windows Player, Linux Player, and any modern web browser. The same scheduler, same pairing, same uptime telemetry across all of them. New devices added by detecting platform capabilities at pair time, no separate firmware tracks.

Open hub.verse.ad on the screen, paste a 6-digit code generated in your VERSE workspace, done. The whole flow is browser-based and takes about 60 seconds. Orientation, resolution, and network health are auto-detected; you only override if a venue has unusual aspect ratios or air-gapped networks.

All traffic is TLS 1.3, creatives are signed and integrity-checked before play, and the player runs in a sandboxed browser context with no filesystem access. Workspace access is role-based with per-action permissions; we ship SSO (SAML and OIDC) and SCIM provisioning on Enterprise. Penetration tests run quarterly with reports available under NDA.

Primary data lives in EU-West (London) with read replicas in the customer's region for low-latency playback. Personal data scope is minimal: no viewer PII, no cameras, only operational telemetry from screens. Customers needing strict residency (USA-only, EU-only) can opt into a region-pinned workspace on Enterprise.

SSO via SAML 2.0 and OIDC ships on Enterprise; SCIM provisioning auto-creates and deprovisions users from your IdP (Okta, Azure AD, Google Workspace). Standard tiers use email and Google login with workspace-level role controls (Owner, Admin, Editor, Viewer) and per-client scoping for agencies.

The player caches the next 24 hours of playlist locally, so a brief network drop is invisible. Longer outages pause ad fill automatically; advertisers are not charged for impressions that did not render. You see uptime per screen in your VERSE dashboard with a 90-day rolling chart.

GBP, USD, CAD, EUR, TND. Advertisers and agencies are billed in the currency of the region where their campaigns run; venues are paid in their local currency. Cross-region campaigns invoice per region with a single consolidated statement, so a UK agency funding a US flight sees both line items on one document.

Prepaid wallets generate a receipt at top-up time. Post-paid Enterprise customers get a single invoice on the 1st of each month covering the prior month, payable net-30. Statements (delivery, scans, ad fill, payouts) ship the same day so finance can reconcile in one pass.

Card (Visa, Mastercard, Amex), BACS (UK), SEPA (Western Europe), ACH (USA), EFT (Canada), and bank wire for any region. Stripe handles card and most rails; Enterprise customers can switch to net-30 wire on request after a credit check. No surcharges on any rail.

Stripe Connect or direct bank transfer, in your local currency, on the 1st of each month. Minimum payout threshold is £20 (or local equivalent); below that the balance rolls forward. Statements include per-screen revenue, advertiser breakdown, and the exact share applied so you can audit any line.

UK: VAT-registered invoices and self-billing for venue payouts where required. EU: reverse-charge VAT under the standard B2B framework, country-of-establishment recognised. USA: 1099-NEC issued in January for venue partners over the federal threshold. Canada and Tunisia: equivalent local documents. All downloadable as PDF and CSV from the Billing tab in your VERSE workspace.

Every statement ever issued lives in the Billing tab of your VERSE workspace, downloadable as PDF and CSV with no expiry. Owners and Admins can also bulk-export the full history for an accounting handover. If you need a historic statement before your sign-up date, support can re-issue from the ledger within one working day.