Twenty-one venue categories,one playbook.
Every category has its own daypart, dwell time, and ad mix. Screen Manager handles the scheduling, the brand-safe ad fill, and the per-category revenue split, so a café and a gym don't need different platforms.
One grid, every venue, every screen.
A café counter, a window display, and a gym floor on the same weekly grid. Playlists in cool tones, paid campaigns in warm stripes, standalone media in dotted magenta. Conflicts surface before the week starts.
Where venue context becomes ad context.
Plus thirteen more, barbershops, coworking, malls, banks, museums, cinemas, universities, laundromats, petrol stations, supermarkets, stadiums, offices, transit.
Cafés
Busiest category. Morning and lunch dayparts dominate. Screens behind the counter and in the window, high traffic, short dwell, repeat visits.
Gyms
Long dwell, captive audience. 45-minute sessions, eyes on screen between sets. Premium for skincare, supplements, performance brands.
Salons
High-engagement context. Customers in a styling chair are the most attentive audience in retail, perfect for personal-care brands.
Clinics
Waiting-room attention. Patients spend ten to forty minutes in a clinical setting, the screen is one of the few things to look at.
Hotels
Lobby + room concierge. Lobby for arrivals and check-in queues; in-room concierge for daypart-aware F&B and spa upsells.
Pharmacies
Proximity to the pharmacist matters. Health, hygiene, and OTC brands run with category-matched creative, no incongruent ads.
Restaurants
Mealtime daypart. Lunch service, evening cover, weekend brunch, each daypart triggers a different schedule and a different ad mix.
Airports + transit
Passengers are passing through, but volumes are massive. High impressions, short dwell, premium for travel-relevant brands.
The numbers that move your revenue line.
Payouts aren't flat, they're shaped by how the screens are actually used. The more your venue uses VERSE and the better the placement, the higher the payout.
How much you use VERSE
Active uptime, scheduling consistency, and how often the screens are powered on. The more the network can rely on your slots, the better your payout.
Ad ratio per venue
The share of slots you choose to open up to paid ads vs your own content. You stay in control, open more, earn more.
Location
City, neighbourhood, and venue category all shape the rate brands are willing to pay to reach the audience your screens serve.
Visitors per day
Footfall is the multiplier. A screen seen by 200 customers a day pays differently from a screen seen by 2,000.
Dwell time
How long visitors actually look at a screen. A waiting-room with 15-minute dwell unlocks higher CPMs than a transit corridor with 30 seconds.
Brand-safety opt-ins
Categories you allow vs block, and whether you accept premium verticals. Wider opt-ins generally mean better fill.
Pick your category. Pair your screens.
Whatever your venue type, the VERSE is the same and the playbook is the same. Sign up and pair the first display in minutes.