Agency Suite · For media agencies

Modern DOOH.For every client.

Bring DOOH to every brief. AI takes the brief from one sentence to live screens, picks the venues, schedules dayparts, and drafts the weekly client report. Up to 30% off platform CPM applied automatically. Better client outcomes, built-in agency margin.

up to 30% off CPMAI brief to launchQR attributionaudit-trailed
First, the foundation

A new line of DOOH revenue. Better outcomes for every client.

Agency Suite is the layer on top of Ads Manager that turns one workspace into a roster. Add every advertiser as a sub-account, then let AI orchestrate the briefs, the placements, and the reports. Your team focuses on strategy, your clients see better-targeted DOOH, your P&L sees a built-in CPM discount.

  • Grow DOOH revenue.Bring in-venue DOOH to every brief. AI takes the brief from one sentence to live screens; your team reviews and ships. More booked spend per relationship, attributed to outcomes your clients can defend.
  • Discounted CPM, on the house.Up to 30% off platform CPM for agency partners, applied automatically. Move more volume, fill more premium slots, opt in to shared case studies; the tier climbs. The margin is yours to keep or pass on.
  • Innovative client outcomes.Brand-lift studies, daypart heatmaps, QR-attributed scans, weather-tuned routing. Every client gets a measurement layer they don’t have elsewhere. You ship the report; AI drafts the narrative.
Inside Agency Suite · For media agencies

Every client. Every brief. One AI workspace.

AI orchestrates the roster: anomaly alerts, weekly client reports, slot ranking. Your CPM discount climbs with volume. Your team ships outcomes, not invoices.

verse · agency suite · roster · october5 clients · live
Volume · MTD3.0M
Slots filled · MTD14,240
Discount tier · live20%
Saved · MTD£3,681
ClientStandard costDiscountNet costAI signal
Velvet Ridge£4,820
20% (saved £964)£3,856 Above plan +22%
Peak Performance£6,310
20% (saved £1,262)£5,048 Ranked top slot
Pulse Gym£1,860
20% (saved £372)£1,488! Underspend, alert
Maison Olive£2,140
20% (saved £428)£1,712 Steady · weekly report ready
Loomstead Hotels£3,275
20% (saved £655)£2,620 Steady · weekly report ready
Spend mix · standard CPM
Largest client · Peak Performance · £6,310
! Anomaly · auto-flagged

Pulse Gym is 28% behind weekly pace. AI suggests re-weighting morning gyms and adding a Tuesday push.

Suggested fixRe-weight · Tue boost
Auto-resolve enabled · 2 alerts cleared this week
Auto-drafted weekly reports
  • Velvet Ridgedraft · ready
  • Peak Performancedraft · ready
  • Pulse Gymawaiting clearance
  • Maison Olivedraft · ready
  • Loomstead Hotelsdraft · ready
5 reports · 12s gen · edit then ship
Discount tier · live breakdown
  • Volume tier+14% · 3.0M imp
  • Slot fill bonus+4% · 14,240 slots
  • Case study opt-in+2% · 3 live
  • Headroom to ceiling10% to 30%
Net cost £14,724.00 · saved £3,681.00 this month
Roster sync · per-client wallets · audit trail · 142 events MTD

Brief once. Ship the roster.

AI takes a brief in plain English and routes the campaign across every client’s geo, daypart, audience, and venue mix. Your team approves; the roster goes live.

Auto reports your CMOs read.

AI drafts weekly per-client reports with deltas, top creatives, and a one-paragraph narrative. Edit, export, ship, or schedule.

CPM discount, built in.

Up to 30% off platform CPM, applied automatically. Move more volume, fill more slots, opt in to shared case studies; the tier climbs.

Discount tiers

Earn back up to 30% on every CPM.

VERSE rewards agency partners with a dynamic CPM discount, applied automatically every month. Three signals stack: volume moved, premium slots filled, case-study opt-in. Capped at 30%. Earned back, no negotiation, no contract minimum.

Volume tier

More volume, deeper discount.

0 – 1M imp0%
1M – 3M imp+8%
3M – 6M imp+14% · live
6M – 10M imp+18%
10M+ imp+22%

Volume across the entire roster counts toward one discount tier. The bigger your book of DOOH, the deeper the cut on every CPM. Recalculated monthly.

Agencies running 1M+ impressions / month
Slot fill bonus

Premium slots, premium rate.

0 – 5k slots0%
5k – 10k+2%
10k – 20k+4% · live
20k++6%

Premium slots (peak dayparts, top venues, hero placements) carry a separate fill bonus. Fill more, save more. Stacks on top of volume tier automatically.

Brand-led campaigns · always-on programs
Case study opt-in

Share what works.

Off0%
1 case study / quarter+1%
Always-on, quarterly review+2% · live

Opt in to publish anonymised outcomes from your roster. We co-market the wins with names removed; you keep client lists private. Mutual lift, mutual discount.

Strategy-forward agencies · marketing-active
Worked example · Lattice Media14 + 4 + 2 = 20% live tier
Standard CPM£18,405roster spend at platform rate
Live discount20%saved £3,681
Net cost£14,724what Lattice pays VERSE

Recalculated monthly. Move more volume, fill more slots, share more case studies; the tier climbs. Your client billing is yours; the discount margin is yours to keep or pass on.

Audit log · live preview

Every change, timestamped to the user.

142 events MTD
  • 11:42Vincentapproverapproved creative for Velvet Ridge
  • 10:08Marinaoperatorincreased budget to £8k for Pulse Gym
  • 09:54Imanioperatoractivated brand-lift study for Loomstead Hotels
  • 09:31Vincentapproverexported MTD invoice for Maison Olive
  • 08:46AIsystemflagged underspend on Pulse Gym
✦ Every edit, budget change, and creative approval, attributed and exportable.
AI surfaces · per roster

Four AI surfaces. Built for rosters.

The AI watches every campaign on the roster. It surfaces anomalies before they cost you, drafts reports in your client's voice, and decides which client gets which premium slot when contention hits.

! Anomaly alerts2 active

Underspend, overpace, idle creative.

The AI watches pace and KPI per client, flags drift, and proposes a fix. Auto-resolve optional. You stay in control.

Pulse Gymunderspend · 28%
Suggested fixRe-weight morning gyms, add Tuesday push
Auto-drafted reports12s gen

Weekly client reports, ready to ship.

Per-client narrative, week-on-week deltas, top creatives, recommended next steps. AI drafts; you edit; you ship.

Velvet Ridge · WK 41+22% vs WK 40
StatusDraft ready, awaiting account-lead approval
Slot rankinglive · contention

Which client gets the premium slot.

When two clients compete for the same daypart, the AI ranks by KPI lift, recency, and client priority. Ties broken by your roster rules.

  1. 01Peak Performancepriority · top KPI
  2. 02Velvet Ridgerecency boost
  3. 03Maison Olivequeued · next slot
Brief AI · per client5 voices

Each client's voice, preserved.

Brief style is stored at the sub-account. AI-generated creative matches each client's tone, palette, and lock-up rules without you re-explaining the brand.

  • Velvet Ridgesoft, editorial, serif
  • Peak Performancebold, sans, athletic
  • Loomstead Hotelscalm, hospitality
Controls + governance

The trail your finance team already wants you to keep.

Three pillars hold the workspace together: every change timestamped, every role scoped, every client ring-fenced. Audit-grade, export-ready, no ops review needed.

01

Every change, timestamped.

Audit log entry per edit. Budget changes, creative approvals, daypart overrides, role assignments, study activations. User attribution carried through to the export.

02

Scoped roles.

Read-only viewer, approver, full operator. Set the role per sub-account, so a Pulse Gym operator never sees Loomstead Hotels. Roles enforced at the API too.

03

Per-client data isolation.

Client A cannot see Client B's spend, creatives, or audience signals. Wallet ring-fencing extends to dashboards, exports, and brief AI.

verse · audit log · /workspace/latticelive
TodayAll clientsAll roles↓ Export CSV
11:42:18VincentapproverVelvet RidgeApproved creativeVitamin C · 15s
11:14:02MarinaoperatorPulse GymBudget changed£6.5k → £8.0k
10:48:47ImanioperatorLoomstead HotelsBrand-lift studyawareness + intent
10:32:15VincentapproverMaison OliveInvoice exportedOct MTD · CSV
10:08:41AIsystemPulse GymAnomaly flaggedunderspend · 28%
09:51:08MarinaoperatorPeak PerformanceCreative pausedWhey isolate · A2
09:34:55ImanioperatorVelvet RidgeUser invitedclient-side · viewer
✦ 142 events MTD · roles scoped at sub-account · CSV / JSON / Webhook export
Reporting

Roll up the roster. Drill into the brand.

One workspace, two lenses. Cross-roster KPIs aggregate every client. Per-client dashboards drill into venues, dayparts, and scan rate. Schedule exports to inboxes you choose, in CSV or PDF.

Cross-roster · MTD/agency/roster

Cross-roster dashboard.

£18,405Standard CPM · MTD
−20%Live discount
£14,724Net cost · MTD
3,226Roster scans
Spend mix · platform cost
VelvetPeakPulseOliveLoom
  • Filtersbrand · region · vertical · daypart
  • SchedulesMon 09:00 · CSV · PDF
  • Brand-liftawareness · intent · live
✦ Roll-up surfaces every client side by side, with discount tier baked in
Per-client drill-down/agency/clients/velvet-ridge

Velvet Ridge · Q3 awareness.

Daily impressions · 12-day curve191k / day
Top venues · QR scans · MTD
  • Salon · London
    412 scans
  • Salon · Edinburgh
    188 scans
  • Spa · Manchester
    142 scans
  • Brand-lift studyawareness · intent · live
  • ROI tied to spendUTM links · sales feed
  • Scheduled to2 inboxes · weekly
✦ Drill into any roster client without leaving the workspace
£18,405Standard CPM · MTD
£3,681Saved · MTD
−20%Live discount tier
5Clients · MTD
Deep-dives

Two surfaces. One agency workflow.

Each piece of Agency Suite is a focused tool you can run alone or stitched into the full client-management flow.

Billing

Per-client invoices, ring-fenced wallets, audit trails, scheduled exports. The CPM discount you earned, applied automatically.

See billing

Reporting

Cross-roster KPIs, per-client drill-down, brand-lift studies, scheduled exports across CSV and PDF.

See reporting
FAQ

Questions most people ask first.

Why in-venue advertising over street DOOH?
In-venue audiences are stationary, contextually engaged, and physically next to the screen: typically four to twenty minutes of dwell versus a passing glance. Targeting by venue category aligns creative with mindset: a skincare ad in a salon, a protein bar in a gym, a clinic ad next to a waiting room. Higher attention, higher recall, measurable scans.
Where is VERSE available?
VERSE is live across the UK and Tunisia today, with new markets opening through 2026. You can sign up from anywhere. Screens just need to be paired in a supported country to accept paid ads. Digital signage is free, and will always be free, guaranteed.
How do I launch my first campaign?
Sign up for Ads Manager, upload a creative, pick where and when it runs, and launch. Most advertisers are on-screen within minutes. No media-buying calls, no account managers, no minimum spend.
Can agencies manage multiple clients from one account?
Yes. Agency Suite gives you a complete workspace with a sub-account per advertiser. Ring-fenced budgets and wallets, per-client audit logs, consolidated cross-roster reporting, and up to 30% off platform CPM applied automatically as your roster volume climbs.
How are impressions and conversions measured?
An impression is counted every time your creative plays on a screen, weighted by estimated dwell time and audience size. QR scans and downstream conversions are tracked and attributed back to the specific screen, venue, and daypart.
What kind of screens can I pair?
Any display with a browser. Screen Manager runs on Android TV, Samsung Tizen, LG webOS, Amazon Fire TV, Google TV, Windows, Linux, and any modern desktop or mobile browser, from a 15-inch counter display to a large-format LED wall.
Which advertisers will run on my screens?
Only brand-safe creatives matched to your venue category. You can block specific advertisers or entire industries (gambling, alcohol). Your venue, your call.
Get started

Open a workspace. Run every client.

Add every advertiser on your roster as a ring-fenced sub-account. Brief once, AI ships the roster, the CPM discount climbs with the volume you move.