Guides.
Plain answers to the questions venues and advertisers ask most: what in-venue advertising and DOOH are, how they are bought and counted, and how to run and earn from your screens.
For advertisers
- What is in-venue advertising?Indoor screens in cafés, gyms and shops: what they are, how they are bought and counted, and what they cost.Read the guide · 7 min read
- What is DOOH advertising?Digital out-of-home in plain English: how it differs from posters, how it is bought and measured, and costs.Read the guide · 7 min read
- Programmatic DOOH, explainedHow DSPs buy screen time: open auction, private marketplace and guaranteed deals, and how plays are counted.Read the guide · 8 min read
For venues
- Digital signage for small businessesUse the TV you already have: what free signage includes, what costs extra, and how to set it up.Read the guide · 7 min read
- How to earn from the screens in your venueWho buys the ad time, how ads are chosen and blocked, what you control and how you get paid.Read the guide · 6 min read
No minimum spend
Put your ad where your customers sit.
Choose the places and the hours, set a budget from $1, and see every play.
