In-venue DOOH for the UK.Captive audiences, attributed.
VERSE is the AI-native programmatic in-venue DOOH platform for the UK. Brief in plain English; AI generates the creative, picks the venues, schedules the dayparts. Run across cafés, gyms, salons, hotels, and clinics in London, Manchester, and Edinburgh. QR-attributed scans on every spot. No minimum spend.
Minutes of attention, not seconds of glance.
UK street DOOH wins on volume, but the audience is in motion. In-venue DOOH wins on context and time. The room is already filtered, the audience is already seated, and every spot ships with a traceable QR. That is the bet this network was built to make.
- London-led national inventory.Inventory anchored in London with strong pools in Manchester and Edinburgh, plus growing depth in Bristol and Birmingham. Buy a postcode, a city, a region, or the whole country.
- Premium dayparts, by venue.Morning rush in cafés, lunch in restaurants, after-work in gyms, weekend evenings in bars. The router pairs each daypart with the rooms where that mindset already lives.
- Dwell, not glance.The UK in-venue network averages around twelve minutes of dwell per visit, against one to three seconds for a passing street screen. That is the gap that lets QR work as an attribution layer.
- Attribution by default.Every creative ships with a QR tied to screen, venue, and daypart. Scans, redemptions, and downstream conversion sit alongside impressions in your VERSE workspace.
London-led, nationally networked. A live picture of where UK in-venue lives.
Network share refreshes with every paired venue. London anchors the inventory; Manchester and Edinburgh are the next-largest pools, with Bristol and Birmingham close behind and a long tail across the rest of the UK.
- London62% of networkInner and outer boroughs, hospitality led
- Manchester18% of networkCity centre, Salford, MediaCity
- Edinburgh8% of networkNew Town, West End, Old Town
- Bristol6% of networkHarbourside, Stokes Croft, Clifton
- Birmingham4% of networkJewellery Quarter, Digbeth, city centre
- Other UK2% of networkLeeds, Glasgow, Brighton, more
Twenty-plus UK venue categories. One screen layer.
Each category is itself a targeting signal. Different rooms, different dwell, different mindsets. You pick the category; the router pairs the screens.
Morning queues, lunch dwell, afternoon laptops.
Pre-workout focus, post-workout intent.
30 to 120 min captive, beauty mindset.
Lobby, lift, room TV, business and leisure.
Wait time, table dwell, menu moments.
Evenings, weekends, social spend windows.
Founders, creative, full-day attention.
Long, slow, premium dwell.
Household weekly shop, family decisions.
Wellness intent, queue dwell, OTC ranges.
Fashion mindset, considered purchase.
Waiting rooms, seated minutes.
Airline, hotel club, members spaces.
Pre-show foyer, ticket queues, bars.
Cultural mindset, visitor flow.
Browsing dwell, gifting moments.
Stations, terminals, commuter dwell.
Universities, student unions, libraries.
✦ Plus a long tail of niche UK rooms: dental, vet clinics, florists, drycleaners, specialty grocers, anywhere a screen earns its place
Three steps from brief to attribution. No agency calls.
The same flow whether you spend fifty pounds testing a single café daypart or a six-figure roster across the UK. Plain English in, attributed campaign out.
Describe the campaign in one sentence.
Tell VERSE who you want to reach, where, and when. The AI parses the brief into city, venue category, daypart, audience, and weather targeting, then forecasts impressions before you spend a pound.
Creative generated, slots booked.
Orientation and resolution variants, animated 6 to 15s spots, headline AB pairs. The router schedules the dayparts and pairs venues that match the brief. You approve, the campaign goes live.
Live impressions and QR scans.
Per-screen impressions, daypart heatmaps, QR-attributed scans, and downstream conversion all surface live in your VERSE workspace. Pause, reweight, or scale based on what is actually working.
Pay per impression. No minimum, no contract.
Strategy and placement AI are free. You pay for impressions delivered and any AI creative you choose to generate. Live FX on invoices in GBP, USD, EUR, TND, AED, more on request.
See full pricing →One brief. A UK in-venue campaign, attributed.
Sign up, brief the campaign in plain English, target by city, venue, and daypart, then launch. No account manager, no minimum spend, no contract.