Programmable in-venue DOOH.Built for everyone in the loop.
VERSE is the AI-native platform that turns in-venue screens into a measurable channel. Free for the venues that host them, accessible for the brands that buy them, rewarding for the agencies that move them. One workspace, one programmatic surface, three audiences in the loop.
Legacy DOOH was a closed loop. Long contracts, opaque rate cards, billboards that priced out half the brands that wanted them and half the venues that ran the screens. Buying meant a phone call; measuring meant a PDF a month later; the venues that hosted the inventory rarely saw the cheque.
VERSE was built around a quieter observation. Most DOOH attention does not happen on the street. It happens inside cafés, gyms, salons, hotels, clinics, co-working spaces, and bookshops. Two minutes of dwell beats two seconds of glance. People are paused, contextually engaged, minutes from a decision; a coffee about to be ordered, a treatment about to be booked, a workout about to start. That is the inventory worth rebuilding.
Free where it should be. Accessible where it matters. Rewarding for the people moving the work.
The platform we wanted did not exist, so we built it. AI-native from the first line of code, not a model bolted on a year later. Programmable, with a single workspace for brands, agencies, and venues. Free signage forever for the venues that host the screens, with up to 50% of every ad pound returned to the wall it ran on. Pay-per-impression for advertisers, with QR-attributed conversions tied back to the screen and the daypart that earned them. A CPM discount applied automatically for agency partners.
- Long contracts, opaque rate cards
- Billboards on routes, not in moments
- Venues paid late, if at all
- Reports a month after the fact
- Per-impression pricing, in plain English
- In-venue context, dwell over drive-by
- Up to 50% of ad revenue back to the venue
- QR attribution, daypart heatmaps, live
The mission is simple to state, slow to earn. Make in-venue DOOH the most transparent advertising surface in the world. Operationally simple for venues, commercially clean for brands and agencies, defensibly honest on attention and attribution.
Four principles. One platform that has to earn each one.
Not a values page. A list of decisions we have already made, and re-make every time the platform grows. The economics start here; the product is downstream.
Free where it should be.
Digital signage is a fixture, not a SaaS line item. VERSE is free for venues, forever, with no caps and no upgrades. When a screen runs an ad, the venue earns up to 50% of the revenue. The economics start at the wall, not at a contract.
For venuesAccessible where it matters.
DOOH spent two decades pricing out the people most likely to use it well. VERSE flips that. One sentence in plain English, one workspace, one rate per impression. Indie cafés and global launches share the same surface, the same forecasts, the same attribution.
For brandsRewarding for partners.
Agencies move volume, fill premium slots, ship the work. VERSE pays that back through a CPM discount that climbs with the work, applied automatically. Up to 30% off platform CPM, stacked across volume tier, slot fill, and case study opt-in.
For agenciesAI-native, not bolted on.
The forecasts, the routing, the creative variants, the anomaly alerts, the brand-lift narrative; the model layer is the platform, not a feature shipped behind a flag. Every workflow assumes a brief is a sentence and a campaign is a few clicks of review.
For platformA short timeline, kept honest. Each line is a thing we shipped, not a thing we said.
VERSE is young. The list will grow. We update it the week the work goes live, not the week the press release goes out.
- 2024Founded
VERSE begins, in Tunis, with a thesis about dwell.
Most DOOH attention happens inside venues, not on the street. People in cafés, gyms, salons, and clinics dwell for minutes, not seconds. The bet: build a programmatic platform from in-venue first, free for the venues that already host the screens, starting in a market that had never had one.
- 2024First venues
First venues come online across Tunisia.
Cafés, fitness studios, salons, and hotels in Tunis, Sousse, and Sfax pair their screens through a six-digit code in under a minute. The free signage promise becomes a guarantee, not a trial. Early playlists earn the first venue payouts, in dinars.
- 2025AI Studio
AI Studio launches for advertisers.
Brief in plain English. AI generates the creative, picks the venue mix, schedules the dayparts, forecasts the impressions. The first campaigns ship from one sentence to live screens in minutes, with QR-attributed conversions tied back to the screen and the daypart that earned them.
- 2025VERSE Sense
VERSE Sense ships, footfall meets signage.
A passive USB-C sensor, no cameras, no PII, that turns dwell and footfall into measurable signal. Twenty pounds, shipping included, unlocks the maximum venue commission tier. Attention becomes a number the wall can prove.
- 2026200 screens · Tunisia
Tunisia network crosses two hundred screens.
More than two hundred screens live across Tunis, Sousse, Sfax, and Hammamet. Twenty-one venue categories, from neighbourhood cafés to international hotel lobbies. The first programmatic in-venue DOOH network in the country, end-to-end.
- 2026UK expansion
Expansion to the UK begins.
London-led rollout opens. Cafés, fitness studios, salons, and hospitality screens onboard alongside the established Tunisia network. Same platform, same player matrix, same six-digit code, billed in £ sterling with multi-currency payouts.
- 2026Agency Suite
Agency Suite opens, rosters in one workspace.
Multi-client management, ring-fenced wallets, audit trails, scheduled reporting, brand-lift studies. AI orchestrates the roster from one brief to per-client launches. The CPM discount climbs with the volume.
A small team, a long bet. Operators who have shipped programmatic before.
VERSE is built by people who have been on every side of the buying table; brand, agency, venue, exchange. We answer our own emails.
Illustrative placeholdersFounder placeholder
Chief Executive
A decade across programmatic, retail media, and out-of-home buying. Builds VERSE around the bet that in-venue dwell is the most under-priced inventory in adtech.
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Chief Technology
Distributed systems and ML platforms. Owns the AI Studio, the routing engine, and the player matrix across eight platforms. Cares more about p99 than p50.
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Chief Product
Editorial mind in a programmatic body. Writes the briefs, draws the dashboards, refuses to ship a feature without a worked example a venue owner could read.
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Chief Network
Spent years walking high streets and signing venues one screen at a time. Holds the line on the free-forever promise for venues, no matter how the platform grows.
In-venue, in plain English. Pick the door that fits.
Brands brief campaigns. Agencies run rosters. Venues earn from the screens they already own. Pick the door that fits, the platform handles the rest.