AI campaign studio.
One brief. AI generates creatives, animations, video. Picks venues, dayparts, and audiences. Launches in one click. Scans, conversions, and lift attributed back to every screen.
Brief the AI →✦ The new in-venue advertising layer
Screens that think.Built for the real world.
VERSE turns screens in cafés, gyms, salons, and hotels into AI-powered signage. Venues control their own content. Brands advertise on the very same screens, reaching audiences who actually stop and watch.
£0.0061 per impression~12 min avg dwell21+ venue categoriesUK · TN live, more soon
✦ The fundamental concept
Every venue’s screen. Every brand’s inventory.
VERSE is a screen network living inside real venues. Cafés, gyms, salons, hotels. By default, every screen runs the venue’s own content: menus, schedules, brand voice. When the venue chooses, those same screens become inventory for advertisers. Two purposes. One hardware layer.
01
Real venues. Captive audiences.
Cafés, gyms, salons, hotels. The places where people pause, sit, queue, and stay. Attention is captive, not chased — minutes of dwell instead of seconds of glance.
02
Two roles. One screen.
By default, every screen runs the venue's own content: menus, schedules, brand voice. When the venue opts in, brands can advertise on the same hardware. The venue keeps full control of who shows up and when.
03
Both sides win.
Venues get smart signage worth paying for, free. Brands reach audiences they actually convert. The screen earns its place on the wall — twice.
✦ For venues
Software only. No hardware lock-in.
VERSE is super-light software that installs on any browser-capable display. Venues run it on the screens they already own. No proprietary hardware. No replacement cost. No rental. Install the app, pair the screen, you’re live.
- Android TV
- Samsung Tizen
- LG webOS
- Amazon Fire TV
- Google TV
- Windows Player
- Linux Player
- Any modern browser
AI Studio · how it works
Brief once. The AI does the rest.
Plain-English brief in. Creative variants, routing, dayparts, attribution out. Watch a real campaign generate.
verse · ai studio generating
BriefQ3 awareness push for Brew Lab Coffee. Manchester gyms + cafés, weather-triggered when raining.
Creative
- Portrait 9:16
- Landscape 16:9
- Animated 15s
Targeting
- Manchester · 6 venues
- 4–7pm weekdays
- Rain-weighted +28%
Live
- 1,205 scans
- ↑ 22% vs baseline
- £0.0061 / impression
AI roster orchestration.
Run every client’s DOOH from one workspace. AI surfaces budget anomalies, drafts weekly client reports, ranks which client gets which premium slot. Ring-fenced wallets, audit trails, transparent billing.
See agency suite →Full AI studio + scheduling.
Generate music, video, and images in your venue’s voice. AI menus, dayparted playlists, smart scheduling. Earn from unsold slots, with brand-safe ads category- matched to your audience. Free, forever.
Pair a screen →UK · TNLive markets today
21Venue categories
~4–20 minAverage dwell
QRAttributed conversions
✦ Across the network · this week
Real briefs. Real screens. AI in the loop.
Every tile is an AI moment running in the last seven days — from advertiser campaigns and retail-media inventory to native digital signage venues run themselves.
Venues, brands, and agencies running on VERSE
Brew Lab Coffee12 cafés · UK
Pulse Gym Group8 sites · Manchester
Lavande BeautySalons · London
SoHo SkincareBrand · UK
Riverbend F&BRestaurants · Bristol
Marlow & Co.Agency · London
In-venue advertising · where audiences are already paying attention·21 venue categories and counting·Cafés · Gyms · Clinics · Hotels · Salons · Offices · Pharmacies·Weather-triggered creative·Daypart and audience targeting·QR-attributed conversions·Multi-client workspaces for agencies·Advertisers live across the UK·Free digital signage available worldwide·Pay per impression · no minimum spend·Free digital signage, guaranteed·
Network · Where attention lives
Live across twenty-one venue categories, from corner cafés to international airports.
In-venue audiences are stationary, contextually engaged, and physically next to the screen: minutes of dwell time, not a passing glance. Match creative to mindset, a skincare ad in a salon, a protein bar in a gym, a clinic ad next to a waiting room.
01Cafés
02Gyms
03Clinics
04Hotels
05Salons
06Offices
07Pharmacies
08Restaurants
09Malls
10Airports
11Barbershops
12Coworking
Plus nine more: transit, museums, cinemas, campuses, and direct-to-venue deployments. · Running in the UK and Tunisia.
Network · Live coverage map
Where VERSE screens live.
Pan, zoom, or filter by venue category. Every dot is a real city pairing slot, emerald when it’s live, orchid when we’re actively onboarding venues. Click a marker for the breakdown.
Refreshes every 15 minutes from Screen Manager · UK + Tunisia today, more markets through 2026.
Why in-venue · For brands and agencies
The difference between a glance and an audience.
Street DOOH reaches people who are walking past. In-venue reaches people who are already paused: in a café queue, on a treadmill, at a waiting room, next to a salon mirror. Same medium, very different economics.
Street DOOH
0 sectypical dwell · a passing glance
In-venue · VERSE
0 minmedian dwell · captive attention
Street DOOHIn-venue · VERSE
Average dwell time1–3 sec4–20 min
Audience mindsetDistracted, in motionSeated, engaged
Physical proximity to screen10–30 m1–3 m
Targeting precisionLocation + broad demoVenue + daypart + weather + audience
Creative-to-context fitRarelyAlways
MeasurabilityModelled impressionsQR-attributed conversions
Figures are directional ranges based on VERSE deployments and third-party DOOH attention studies. · Dwell and proximity data varies by venue category.
Inside Ads Manager · For brands
Brief once. Ship in one click.
Describe the campaign in plain English. AI generates the creative variants, picks the targeting, schedules the dayparts, and goes live the moment you approve.
BriefVelvet Ridge · Q3 awareness for the new vitamin C serum. Salons and day spas in London, Manchester, and Edinburgh. Evenings 5–9pm, women 25–45. Budget £4,200, animated 15s with a still fallback.
✦ Creative · 3 variants9s gen
- Portrait9:16
- Landscape16:9
- Animated 15s2 cuts
- HeadlinesA · B
✦ Targeting · auto-routed
- CitiesLondon · Manchester · Edinburgh
- VenuesSalons + day spas
- Daypart17:00 – 21:00
- AudienceWomen 25–45 · skincare
- Weather ruleSkip on heavy rain
✦ Live · attributed
220,328impressions delivered
742QR scans
+0.34%scan rate
£0.0061per impression
Budget pacing32% spent
£1,344.00of £4,200 budget
220,328 × £0.0061 = £1,344.00
Top 3 venues · impressions7-day rolling
220,328 impressions across top venues
Creative + video, in your brand voice.
Upload a single brand source. AI generates orientation variants, animated 6–15s spots, and AB-test headline pairs. Approve, swap, regenerate in seconds.
Targeting that thinks.
AI weights every play by city, venue category, daypart, audience, and live weather. Your campaign gets routed to the screens where it’ll actually land.
Attribution to the screen.
QR scans, redemptions, and downstream conversions are attributed back to the exact screen and daypart that delivered the impression — no guesswork.
✦ AI Creative Studio · this week
Generate creative as fast as you can brief.
Five real ads running on the network. Each generated by AI in seconds, from a single sentence to a portrait, landscape, or animated spot ready for screens.
In-venue · In context
Right creative. Right screen. Right minute.
A workout. A pour-over. A waiting room. AI weights every play by location, daypart, audience, and live weather. Your spot lands the minute attention does.
- Daypart-aware. Morning gym energy, afternoon café focus, evening salon dwell. AI matches creative cadence to mindset.
- Weather-triggered. Rain boost on coffee, heat boost on cold drinks, cold boost on protein. AI adjusts mid-day.
- Audience-weighted. Live signal from venue category, footfall pattern, dwell window. Your budget routes to where it lands.
SignalTuesday 06:48 · UK gyms · post-class window · cold + dry · supplement vertical
Bid weight · this morning+18%
Peak bid window 07:00–09:00 · cold-boost +12% · Tuesday lift +6%
✦ Routed
- Gyms
- Daypart
- Bid weight
✦ Adjusted
- Cold boost
- Tuesday lift
- A/B headline
✦ Live · attributed
- Replays
- QR scans
- Scan rate
A/B test · headlineA wins · +18%
A · “Fuel your strength”59% sign-up share
B · “Recover faster”41% sign-up share
QR scans · this morning274
05:0006:0007:0008:0009:00
05:00 → 09:00 · 15-min buckets · streaming live
Inside Agency Suite · For media agencies
Every client. Every brief. One AI workspace.
AI orchestrates the roster: anomaly alerts, weekly client reports, slot ranking. Your CPM discount climbs with volume. Your team ships outcomes, not invoices.
Volume · MTD3.0M
Slots filled · MTD14,240
Discount tier · live−20%
Saved · MTD£3,681
ClientStandard costDiscountNet costAI signal
Velvet Ridge£4,820−20% (saved £964)£3,856✦ Above plan +22%
Peak Performance£6,310−20% (saved £1,262)£5,048✦ Ranked top slot
Pulse Gym£1,860−20% (saved £372)£1,488! Underspend, alert
Maison Olive£2,140−20% (saved £428)£1,712✦ Steady · weekly report ready
Loomstead Hotels£3,275−20% (saved £655)£2,620✦ Steady · weekly report ready
✦ Spend mix · standard CPM
Largest client · Peak Performance · £6,310
! Anomaly · auto-flagged
Pulse Gym is 28% behind weekly pace. AI suggests re-weighting morning gyms and adding a Tuesday push.
Suggested fixRe-weight · Tue boost
Auto-resolve enabled · 2 alerts cleared this week
Auto-drafted weekly reports
- Velvet Ridgedraft · ready
- Peak Performancedraft · ready
- Pulse Gymawaiting clearance
- Maison Olivedraft · ready
- Loomstead Hotelsdraft · ready
5 reports · 12s gen · edit then ship
Discount tier · live breakdown
- Volume tier+14% · 3.0M imp
- Slot fill bonus+4% · 14,240 slots
- Case study opt-in+2% · 3 live
- Headroom to ceiling10% to 30%
Net cost £14,724.00 · saved £3,681.00 this month
Brief once. Ship the roster.
AI takes a brief in plain English and routes the campaign across every client’s geo, daypart, audience, and venue mix. Your team approves; the roster goes live.
Auto reports your CMOs read.
AI drafts weekly per-client reports with deltas, top creatives, and a one-paragraph narrative. Edit, export, ship, or schedule.
CPM discount, built in.
Up to 30% off platform CPM, applied automatically. Move more volume, fill more slots, opt in to shared case studies; the tier climbs.
VoiceWarm. Specific. Origin-led. Weekday morning calm. No emoji, no exclamation, no shouty caps.
✦ Headline · today
- Start small.
- Pour slow.
- Stay warm.
✦ Tone signal
- Reading age 7
- Sentence ≤ 9 words
- No imperative shouts
We turned a wall of menu loops into a revenue line, without ever feeling like a billboard. The AI menus matched our voice exactly. Customers stayed in the room; the screens just started paying for themselves.
Inside Screen Manager · For venues
A full AI studio. In your venue’s voice.
Digital signage runs free, forever. The AI Studio (music, video, image, AI menus) is pay-as-you-go: you only pay when AI generates. Schedule, pair, and earn from ad fill — all free.
✦ Image studio8s gen
- Today’s pour-over hero
- 3 brand looks · 4s each
- Schedule loop
✦ Video + animation22s gen
- 15s pour-over reel
- Looping · no audio
- Branded outro
✦ In-venue musiccurated
- Morning · warm jazz
- Afternoon · focus
- Evening · alt-folk
Schedule
07–11
11–14
14–17
17–22
22–24
Performance · this monthTier A · top quartile
98.4%
76.0%
87.2%
Higher score · earlier payout · better slot priority
Ad fill · today by hour419 fills · 24h
Net earnings · 6-month trend£157.92
AprMayJunJulAugSep · live
Available to withdraw£157.92
Impressions75,200
×Your rate£0.0021
=Net to venue£157.92
Free withdrawal threshold · £200£157.92 · eligible
Withdraw any time · direct to bank · free over £200 · standard fee below
Generate. In seconds.
Music, video, image, AI menus, all generated in your venue’s voice. Royalty-clean, brand-safe, ready to schedule. No CMS subscription. No catch.
Schedule. Smartly.
AI proposes a daypart plan from your venue category, footfall, and weather. You approve. Override anything, any time.
Earn. Monthly.
Unsold seconds fill with brand-safe ads category-matched to your venue. Payouts shaped by uptime, utilization, location. Withdraw any time, free over £200.
How it works
One network. Three ways to grow.
Whichever side of the screen you’re on (brand, agency, or venue), VERSE gets you live without the usual media-buying drag.
For brands
Launch a campaign
01
Upload or generate a creative
Bring your own artwork, or let Ads Manager auto-generate sized variants from a single source image.
02
Pick the contexts you want
Target by city, venue category, daypart, audience, and live weather. Reach the people already paying attention.
03
Set a budget and launch
Pay per impression. Edit, pause, or reweight at any time. No agency calls. No minimum spend.
04
Watch results come in
Live impressions, reach, and QR-attributed conversions land in your dashboard, per screen, per daypart.
For agencies
Grow your agency
01
Onboard clients as sub-accounts
Add each advertiser as a client workspace with its own budgets, creatives, users, and audit log.
02
Launch on their behalf
Pick the client, pick the creative, pick the targeting, launch. Spend is ring-fenced to that client's wallet.
03
Report across the roster
Consolidated dashboards across every active campaign. Filter by client, brand, region, vertical, or daypart.
04
Earn back on every CPM
Per-client invoices, audit logs, and up to 30% off platform CPM applied automatically as your roster volume climbs.
For venues
Earn from your screens
01
Pair your screen in 60 seconds
Open Screen Manager on any browser, enter the six-digit code shown on your display.
02
Schedule your own content
Drag menus, promos, or video into a playlist. Use AI to generate daily specials in your brand style.
03
Let VERSE fill the gaps
Unsold slots auto-fill with brand-safe paid ads category-matched to your venue and audience.
04
Withdraw any time
Transparent earnings per screen, per advertiser, available to withdraw on demand. Free over £200; small standard fee below.
By the numbers
The shape of the network.
Facts, not forecasts. Every figure here is structural, observable, or directly tied to how VERSE operates today.
0+
Venue categoriesFrom cafés to international airports, and counting.
0 sec
Average pairing timeOpen Screen Manager, enter the code, you're live.
0 platforms
Display platformsFrom smart-TV stores to any modern browser.
0 min
Network refresh intervalLive coverage data refreshed continuously.
0%
Free digital signageNo caps. No upgrades. Guaranteed, not a promo.
× 0
Live markets todayUnited Kingdom and Tunisia, with more through 2026.
Capabilities
Everything the real world asked for.
01
Contextual targeting
Geo, venue category, daypart, audience, and live weather. Reach the people already paying attention, not the ones walking past.
02
Creative built for every screen
Ads Manager generates orientation and resolution variants from a single upload. Portrait counter display or landscape LED: both, no rework.
03
QR-attributed conversions
Every creative carries a traceable QR. Scans, redemptions, and downstream conversions attribute back to the specific screen and daypart.
04
Multi-client workspaces
Each advertiser on an agency roster runs in its own sub-account, with ring-fenced budgets, wallets, users, and audit trail.
05
Cross-market roster
Run clients across the UK, USA, Canada, Western Europe, and Tunisia from one workspace. One roster, every market live.
06
Consolidated reporting and billing
Pull performance and invoices across every client's active campaigns into one view. Up to 30% off platform CPM, applied automatically.
07
One-code screen pairing
Open Screen Manager on any browser or smart-TV, enter a six-digit code. Any display becomes a paid ad surface in under a minute.
08
AI menus and playlists
Generate daily menus, promos, and full playlist rotations in your venue's voice and palette. Edit live, or schedule by daypart.
09
Withdraw earnings any time
Earnings itemised per screen, per advertiser, per daypart. Withdraw on demand, free over £200, shaped by uptime, ad ratio, location, daily visitors, and dwell time.
Between ads · Your venue, first
A café screen is a menu. An AI menu.
Your screens run your business by default. AI generates daily specials, dayparted playlists, and brand-safe imagery in your venue’s voice. Unsold seconds fill with category-matched paid ads. Your content always comes first.
AI menus in your brand voice, regenerated daily.
Brand-safe ad fill · category-matched to your venue.
Block any advertiser or industry. Your venue, your call.
BriefToday’s breakfast specials. Warm tone. Three items, prices in £, pour-over photo as hero.
The thesis · in two words
Where attentionlives.
Cafés, gyms, salons, clinics: minutes of dwell, not seconds of glance. One network, three audiences, the screens people actually look at.
FAQ
Questions most people ask first.
Why in-venue advertising over street DOOH?
In-venue audiences are stationary, contextually engaged, and physically next to the screen: typically four to twenty minutes of dwell versus a passing glance. Targeting by venue category aligns creative with mindset: a skincare ad in a salon, a protein bar in a gym, a clinic ad next to a waiting room. Higher attention, higher recall, measurable scans.
Where is VERSE available?
VERSE is live across the UK and Tunisia today, with new markets opening through 2026. You can sign up from anywhere. Screens just need to be paired in a supported country to accept paid ads. Digital signage is free, and will always be free, guaranteed.
How do I launch my first campaign?
Sign up for Ads Manager, upload a creative, pick where and when it runs, and launch. Most advertisers are on-screen within minutes. No media-buying calls, no account managers, no minimum spend.
Can agencies manage multiple clients from one account?
Yes. Agency Suite gives you a complete workspace with a sub-account per advertiser. Ring-fenced budgets and wallets, per-client audit logs, consolidated cross-roster reporting, and up to 30% off platform CPM applied automatically as your roster volume climbs.
How are impressions and conversions measured?
An impression is counted every time your creative plays on a screen, weighted by estimated dwell time and audience size. QR scans and downstream conversions are tracked and attributed back to the specific screen, venue, and daypart.
What kind of screens can I pair?
Any display with a browser. Screen Manager runs on Android TV, Samsung Tizen, LG webOS, Amazon Fire TV, Google TV, Windows, Linux, and any modern desktop or mobile browser, from a 15-inch counter display to a large-format LED wall.
Which advertisers will run on my screens?
Only brand-safe creatives matched to your venue category. You can block specific advertisers or entire industries (gambling, alcohol). Your venue, your call.