VERSE screens, in the DSP you already use.
Indoor screens in cafés, gyms, offices and shops, bought by open auction, private deal or guaranteed buy over standard OpenRTB 2.6.
Three ways to buy.
Pick the one that fits the plan. All three reach the same screens you can book in Ads Manager.
Bid on any play.
Set your price for the screens and hours you want. The highest bid wins the slot.Best for reach at the lowest price.A private deal.
A deal ID for a chosen set of screens, with a floor price. Only buyers with the ID can bid.Best for a specific audience, such as gyms in the morning.A guaranteed buy.
Screens and hours reserved in advance at a fixed CPM. Every play is delivered.Best for launches and fixed dates.Ready-made deals.
Copy a deal ID into your DSP. Each one comes with a set of screens and a floor price. Need something else? We’ll build a deal by venue type, city and hours.
- Gyms, north of England · morningsPMPFloor $5.50118 screensVRS-PMP-2291
- Leeds stations · all dayPGFloor $7.2021 screensVRS-PG-0412
- London cafés · weekendsPMPFloor $5.8064 screensVRS-PMP-3107
- Office lobbies · lunchtimePMPFloor $4.9084 screensVRS-PMP-2307
- Tunis pharmacies · eveningsPMPFloor $3.6052 screensVRS-PMP-4410
Also available through the SSPs you already trade on.
Standard bid requests.
Nothing custom to build. If your DSP supports OpenRTB 2.6 for digital out-of-home, it can buy VERSE.
- The dooh object names the venue and its type
- imp.qty tells you how many impressions one play counts for
- Deal IDs travel in imp.pmp with their floor
{
"id": "b7f2-…",
"imp": [{
"id": "1",
"video": { "w": 1080, "h": 1920, "maxduration": 20 },
"qty": { "multiplier": 2.9, "sourcetype": 1, "vendor": "verse.ad" },
"pmp": { "private_auction": 1,
"deals": [{ "id": "VRS-PMP-2291", "bidfloor": 5.50, "bidfloorcur": "USD" }] }
}],
"dooh": {
"id": "verse-leeds-gymbox-boar-lane",
"venuetypetax": 1,
"venuetype": ["leisure.fitness.gym"],
"publisher": { "name": "VERSE" }
},
"device": { "geo": { "lat": 53.79, "lon": -1.54, "country": "GBR" } }
}Counted per play. Checked in person.
Every play logged
The VERSE TV app on each screen records every play, even offline.Impressions per play
Each play is credited from our proprietary audience model for that venue, hour and screen.Audited
Unannounced visits confirm that your ad is on, visible and playing.Brand safe
Venues choose categories and block brands. Every creative is approved before its first play.
What to send.
- Length
- Up to 20 seconds, no minimum
- Format
- Video or still image
- Sizes
- 1080 × 1920 portrait, 1920 × 1080 landscape
- File size
- Up to 15 MB
- QR codes
- Scans reported by deal, screen and hour
- Weather versions
- Play first, at no extra cost
Beyond our own screens.
VERSE will also buy VIOOH’s premium indoor screens alongside our own, from Ads Manager and the API. One plan, one budget, one report.
OpenRTB 2.6 with the dooh object and the standard venue taxonomy. imp.qty carries the impression multiplier for each play.
The VERSE TV app logs every play. Each play is credited with impressions from our proprietary audience model for that venue, hour and screen, checked by unannounced in-person audits.
Yes. PG deals reserve screens and hours in advance at a fixed CPM. PMP deals set a floor price, and open auction covers everything else.
Venues choose categories and block brands. Every creative is checked against those rules before its first play.
Yes. Every deal covers screens you can also book in Ads Manager, with the same forecast and results per screen.
Add VERSE to your next plan.
Use a curated deal today, or ask for your own by venue type, city and hours.