Brief in.Campaign out.
Brief in plain English. AI generates the creative, picks the venues, schedules the dayparts, and ships the campaign. You watch QR scans land back to every screen. Free to plan. Pay per impression.
What is in-venue advertising?
In-venue advertising is digital out-of-home delivered on screens placed inside the rooms where people already spend minutes of attention. Not in passing, in residence. The medium is DOOH; the difference is dwell.
- Inside, not outside.The screens live where people pause: cafés, gyms, salons, hotels, co-working, restaurants, pharmacies. Audiences arrive captive, sit, queue, and stay — minutes of dwell, not seconds of glance.
- Context built in.Venue category is itself a targeting signal. A salon screen reaches an audience the venue already filtered. You don't have to build that audience — you walk into one.
- Attention you can attribute.Every creative ships with a traceable QR. Scans, redemptions, and downstream conversions tie back to the specific screen and daypart.
Twenty-plus categories. Live across the UK.
Pairings, impressions, QR scans, and category breadth all surface live in the platform. The numbers below refresh every 15 minutes from Screen Manager telemetry.
- London62% of network
- Manchester18% of network
- Birmingham8% of network
- Edinburgh6% of network
- Bristol4% of network
- Other UK2% of network
Twenty-plus venue categories. One screen layer.
Each venue category is itself a targeting signal. Different audiences, different dwell, different mindsets. You pick the room; we pair the screen.
✦ Plus a long tail of niche venues: dental, vet clinics, florists, drycleaners, salons of every stripe — anywhere a screen earns its place
Same family. Very different attention.
OOH is the medium: real-world surfaces. DOOH is OOH on digital screens. In-venue DOOH is the version that lives inside the rooms where people pause. Each layer keeps everything its parent has and adds its own gain.
You’ve seen the inventory. Now the AI that runs it.
The screens, the venues, the dwell — that’s the foundation. What actually makes a campaign ship in seconds rather than weeks is what comes next: a Studio that briefs, generates, targets, schedules, and attributes, all from one sentence.
Brief once. Ship in one click.
Describe the campaign in plain English. AI generates the creative variants, picks the targeting, schedules the dayparts, and goes live the moment you approve.
- Portrait9:16
- Landscape16:9
- Animated 15s2 cuts
- HeadlinesA · B
- CitiesLondon · Manchester · Edinburgh
- VenuesSalons + day spas
- Daypart17:00 – 21:00
- AudienceWomen 25–45 · skincare
- Weather ruleSkip on heavy rain
Creative + video, in your brand voice.
Upload a single brand source. AI generates orientation variants, animated 6–15s spots, and AB-test headline pairs. Approve, swap, regenerate in seconds.
Targeting that thinks.
AI weights every play by city, venue category, daypart, audience, and live weather. Your campaign gets routed to the screens where it’ll actually land.
Attribution to the screen.
QR scans, redemptions, and downstream conversions are attributed back to the exact screen and daypart that delivered the impression — no guesswork.
We don’t guess. We measure.
Every paired venue runs the same per-hour math. The numbers it consumes come from two complementary sources: VERSE Sense (live edge devices) and a calibrated model that reads Google Places popularity, opening hours, and venue category. Field teams visit unannounced to keep both honest. The simplified formula below is the same shape the backend runs hour by hour, every paired hour, in every venue.
VERSE Sense
A small edge device installed at the venue. Anonymously counts visitors entering the room and tracks dwell per visitor. No personal data, no faces, no tracking, just heads and seconds. Streamed to the platform every minute.
Algorithm + Google Places
For every venue without Sense yet, the model reads Google Places popularity (busyness by hour) and dwell time, layered on top of opening hours, day-of-week, weather, and venue category. Google Places signal is available for anyone to verify, in any browser.
Field visits
We send teams to a random sample of venues every month — Sense-equipped and modelled alike — and hand-count for a defined window. If platform numbers drift from real-world counts, the venue is recalibrated and the model is re-tuned.
A venue stat.
How often any given screen at the venue is seen across the day. Captured live from Sense or modelled from Google Places + venue category, then run through the visibility index and divided by the number of screens at the venue.
A campaign stat.
How often your creative actually shows on screen. Driven by your share of the venue’s ad slots and the spot length. The only number you pay for. Scan-rate is reported on top of this.
Live from VERSE Sense at 40% of paired venues. The other 60% is modelled from Google Places popularity, opening hours, day-of-week and venue category.
live + modelledPer-hour coefficient. The same venue is quiet at 06:00 and packed at 13:00. Five buckets: closed, low (0.7), medium (1.0), high (1.4), very-high (1.8).
× hourly weightAverage minutes per visit, from Google Places where available, calibrated by Sense where deployed. Five buckets from under 30 min to over 4 hours.
× minutes / 60Visibility Index per venue type, set to industry standards. A lobby screen is seen differently than a café counter screen. Default 0.4, tuned per type.
× venue VAIEvery result is divided by the number of screens at the venue. A person walking past three displays is one arrival, not three impressions.
÷ screensThe math runs only on hours where the venue is actually open. Closed hours are zeroed out before anything else happens.
open hours onlyReading the formula: arrivals come from Sense or Google Places, weighted by hour. Dwell is averaged from the same source. VAI is the venue type’s visibility index, set to industry standards. The result is divided by the screen count at the venue, deduping people who pass several displays. The platform sums across open hours and feeds the per-day, per-week, and campaign-level numbers.
- Hourly weighting precision (per-hour weights from real popularity data)
- Dwell-time distribution (the long-tail viewer)
- Day-of-week, neighbourhood signal, weather gating
- Per-screen visibility (height, angle, distance from path)
- Sense override on top of model (live wins if available)
- Field-visit drift adjustments rolled back into the model
Forecast before. Measure after.
Two surfaces, one feedback loop. Forecast predicts impressions, screens, frequency, and share-of-voice across four lenses. Reports tells you what actually shipped, what QR-scanned, and how to reweight next time.
Predict the campaign before you ship.
Measure what actually shipped.
- QR scans + UTM trackinglive · daypart heatmap
- Brand lift studiesawareness · intent
- ROI tied to spendtrackable links · sales data
Free to plan. Pay only when AI ships.
The strategy, placement, alerts, settings, and automation layers are free to use. You only pay for impressions delivered and any AI creative you choose to generate.
Strategy + orchestration
Everything that decides where the campaign runs, when it runs, and how to react when reality moves.
- Strategy AIBrief-to-plan, audience signals, daypart logic, weather rules.
- Placement AIAuto-routing across paired venues. City, category, screen-tier weighting.
- Anomaly + budget alertsAI watches pace, surfaces underspend or over-pace before it costs you.
- Campaign settingsAudiences, dayparts, geo, weather, roster — all editable, no fee.
- Campaign automationAuto-rebalance, auto-pause on threshold, scheduled launches.
- QR attributionScans, conversions, lift, daypart heatmaps. Streaming live.
Impressions + creative gen
You only pay for what actually ships — every impression delivered to a real screen, and every AI creative you generate.
- Impressions delivered£0.0061 / impressionPer-impression rate, billed only on what shipped. Premium UK in-venue ~£0.0061 / impression. No minimum.
- AI creative generationPay-as-you-goImage, animation, 6–15s spots, AB-test headline pairs. Pay per generation. Regenerate freely.
Buy on VERSE. Or buy through your DSP.
VERSE inventory is available through the major DOOH-friendly demand-side platforms. Bring your existing programmatic stack, your trading desk, your audience deals — VERSE plugs in. Or run everything natively on VERSE if that’s simpler. Either path is supported. Same inventory, same attribution, same network telemetry.
Three surfaces. One campaign workflow.
Each piece of Ads Manager is a focused tool you can run alone or stitched into the full launch flow.
Targeting + forecast
Geo, venue category, daypart, audience, weather. AI builds the routing plan from a single sentence.
See targeting →Creative studio
Generate orientation and resolution variants from a brief. Animated 6–15s spots. AB-test headlines.
See creative studio →Analytics + attribution
Live impressions, QR scans, scan rate, daypart heatmaps, per-screen and per-venue breakdowns.
See analytics →Questions most people ask first.
Why in-venue advertising over street DOOH?
Where is VERSE available?
How do I launch my first campaign?
Can agencies manage multiple clients from one account?
How are impressions and conversions measured?
What kind of screens can I pair?
Which advertisers will run on my screens?
Free to plan. Pay per impression.
Sign up, brief the AI, pick where it runs, launch. Strategy and placement AI are free. You only pay for impressions delivered and any AI creative you choose to generate.