At a glance
- Your own content comes first; ads only play in the time you give.
- You block categories, brands and competitors, and every ad is checked before its first play.
- What you earn depends on your footfall, your hours, the ad time you give and demand for your area.
- Prefer no ads? You can opt for a subscription that keeps the venue ad-free.
How earning from your screens works
Your TV already shows menus, offers or the class timetable. With Screen Manager that is free. If you choose to, you give part of each hour to ads:
- You set how much time each hour goes to ads, and what to block.
- Brands and agencies book that time on screens like yours, by place and hour.
- The VERSE TV app plays the ads between your content and logs every play.
- Your share of the ad revenue builds up in your account, and you are paid out.
Who buys the ad time
Three kinds of buyer book the same screens:
- Local businesses and brands in Ads Manager, choosing the places and hours near their customers.
- Agencies planning campaigns for their clients from one workspace.
- Trading desks buying programmatically from their DSP. See programmatic DOOH.
What you control
| Your choice | |
|---|---|
| Ad time | How much of each hour goes to ads, or none |
| Categories | Block whole categories that don’t suit your venue |
| Brands and competitors | Block named brands, including your competitors |
| Screens | Which screens and groups carry ads |
| Ad-free | Opt for a subscription that keeps the venue ad-free, at $49 a month |
Every creative is approved before its first play, and ads are up to 20 seconds. Brand safety rules keep unsuitable ads off your screens.
What affects what you earn
No two venues earn the same. What matters:
- Footfall and [dwell time](/glossary/dwell-time). More people who stay longer means more impressions per play.
- Opening hours and uptime. A screen that is on and online through opening hours earns throughout them.
- The ad time you give. More time each hour means more plays to sell.
- Demand. Busy areas and peak hours are worth more to brands.
- Placement. A screen people can see from where they sit or queue is worth more than one in a corner.
The earnings calculator on the Screen Manager page gives an estimate for your kind of venue.
How you get paid
Your share builds up in your account as ads play, with statements and tax documents in Screen Manager. You withdraw it to your bank in your local currency; venues in Tunisia are paid in TND.
Owners, managers and staff have different rights, so only the owner can withdraw.
Will ads put customers off?
Ads only fill the time you give; your menu and offers stay on screen the rest of the time. Ads are short, checked before they play and limited to the categories you allow. Allow the categories your customers care about, and an ad becomes one more thing worth seeing on the screen.
If you would rather not show ads at all, Screen Manager stays free to use for your own content, or you can opt for a subscription that keeps the venue ad-free.
Getting started
- Download VERSE TV on the TV and pair it with the Screen Manager app.
- Put your menu or offers on screen.
- Set your ad time and blocks. Ads start when brands book your area and hours.
New to signage? Start with digital signage for small businesses.
