Programmatic DOOHacross the United States.
The AI-native, in-venue DOOH platform for the United States. Self-serve in the browser or trade through The Trade Desk, DV360, Hivestack, Vistar Media, and the rest of the open programmatic stack. Multi-state campaigns from a single brief, QR-attributed conversions on every screen, no media-buying contract, no minimum spend.
Programmatic DOOH that already speaks DSP.
Most US DOOH still ships as a quarterly RFP and a six-figure commitment. VERSE plugs into the programmatic stack American advertisers already use, with the dwell, attribution, and AI orchestration that street DOOH can't match.
DSP-aware out of the box
Buy direct on VERSE, or through The Trade Desk, DV360, Hivestack, Vistar Media, Place Exchange, Broadsign Reach. Same inventory, same telemetry.
No minimum spend, no RFP
Self-serve from the browser. Test a market with a small budget, scale only when the QR scans and brand-lift justify it.
Minutes of dwell, not seconds
Inside cafés, gyms, salons, lounges. Roughly 12 minutes of average dwell, against 1 to 3 seconds for billboards on the freeway.
Multi-state from one brief
NYC, LA, Chicago, SF, Austin, Miami, Seattle, Boston. ZIP-level granularity, daypart, weather, venue category, all from a single sentence.
Brand-lift + QR attribution
Every creative ships with a traceable QR. Scans, redemptions, and downstream conversions tie back to screen, venue, and daypart. Brand-lift studies on request.
Brand safety by default
Whitelisted venues, blocked sensitive categories, creative review on every campaign. No surprises in front of your audience.
Major metros, captive rooms. Coast to coast.
VERSE inventory is concentrated where US in-venue dwell actually lands: dense urban metros and the venue categories where audiences sit, queue, and stay. Multi-state campaigns route automatically; ZIP-level granularity is available per placement.
Buy direct on VERSE. Or trade through your DSP.
US advertisers already run programmatic everywhere else. Bring your trading desk and your audience graph, or skip the stack entirely and brief VERSE in plain English. Either path lands on the same inventory and the same attribution.
Brief in plain English
Sign up, describe the campaign, let the AI generate creative variants, target the venues, and schedule the dayparts. Live in seconds. Best for direct buyers and lean teams.
- AI brief, AI creative, AI targeting from one sentence
- ZIP, venue category, daypart, audience, weather signals
- Pre-launch impression and CPM forecast before commit
- Live edits: pause, reweight, swap creative in seconds
- Per-screen QR attribution and scheduled exports
Bring your trading desk
Same inventory exposed via real-time bidding to The Trade Desk, DV360, Hivestack, Vistar Media, Place Exchange, Broadsign Reach, StackAdapt, and Adobe Advertising. Plug in audience deals, frequency caps, and the brand-safety guardrails you already run.
- OpenPath, Google Programmatic, DOOH SSPs supported
- Programmatic guaranteed and open-exchange RTB
- Hybrid: PG deals plus open-market RTB on the same network
- Identical QR attribution surfaced back to your reporting
- Audit-grade telemetry, exportable to your stack
Buy on VERSE. Or buy through your DSP.
VERSE inventory is available through the major DOOH-friendly demand-side platforms. Bring your existing programmatic stack, your trading desk, your audience deals — VERSE plugs in. Or run everything natively on VERSE if that’s simpler. Either path is supported. Same inventory, same attribution, same network telemetry.
Pay per impression delivered. Invoiced in your currency.
VERSE rates are set in pounds sterling and invoiced in the currency you nominate (USD, EUR, GBP, CAD, others) at live FX. No retainers, no rate cards locked behind a sales call. The full breakdown lives on the pricing page.
From $0.008 per impression equivalent
Premium US in-venue runs around £0.0061 per impression in the platform, billed in USD at the day’s rate (roughly $0.008). The exact figure tracks live FX, not a marketing peg. Volume rate cards available above $5,000 per month in media.
DOOH for the US without the agency contract.
Self-serve, pay per impression, launch in minutes. Or trade through your existing DSP, the same inventory and the same attribution either way.