Skip the agency retainer. Skip the bulk minimum. Brief the AI, approve the creative, push to venues your audience already sits inside. Launch within 24 hours, edit live, attribute every scan back into the analytics stack you already trust.
The stack assumes you do not have an agency on retainer, do not have a media planner on payroll, and need every pound to defend itself in Monday review.
Brief in plain English. Get orientation variants, animated 6 to 15 second spots, and AB-test headline pairs. No creative retainer, no agency invoice.
Pay £0.0061 per impression delivered (UK premium). No floor, no quarterly commitment. Spin up a £200 read, or a £20K rollout, on the same rails.
Every creative carries a QR with UTM parameters. Scans flow into GA4, PostHog, Mixpanel, Amplitude, whatever you already trust. Spend ties back to screen and daypart.
Pause, reweight, swap creative, narrow the venue mix in seconds. The campaign is software, not a print run committed for a quarter.
The legacy path wants a procurement timeline, an agency contact, and a quarterly minimum. None of that fits a five-person team trying to defend a CAC number this month.
Every shape uses the same self-serve flow. The only difference is the targeting brief and the venue mix the AI assembles for you.
Narrow geo (Mission, SoMa, Hayes Valley), one venue category (cafés), peak dayparts only. AI ships a single 9 second spot with a QR pointing at your demo signup. Reweight nightly toward the cafés that scan.
Two categories with the dwell shape that fits your story (gyms 18 to 25 minutes, co-working 60 plus minutes). Headline AB-test pair, UTM into GA4. Brand recall on the captive audience your buyer actually sits inside.
Pair the campaign with a brand-lift study across UK, USA, and Western Europe. Exposed cohort versus held-out control, awareness and consideration deltas, scan rate per region. The output is a chart your investor deck can use.
No retainer, no quarterly lock, no platform fee. The full pricing page covers volume tiers and FX; this is the snapshot a startup actually runs against.
Self-serve in-venue DOOH. Brief once, AI ships variants, you publish to the venue mix the AI assembled. Every impression billed only when it lands on a paired screen.
No procurement form, no kickoff call, no creative cycle. The flow is the same for a £200 test and a £20K rollout.
One paragraph: who the audience is, what you want them to do, what the URL is, any brand cues. AI translates that into venue categories, dayparts, and a rough plan you can edit.
AI ships orientation variants, an animated 6 to 15 second spot, and an AB headline pair. Tweak the copy, swap the QR target, lock the brand voice. Approve.
Click launch. Impressions land within minutes on paired screens. Live counters, QR scans, and per-screen breakdowns appear in your VERSE workspace and feed UTM parameters into the analytics tool you already run.
✦ Total wall-clock time, brief to first impression, typically under 24 hours including creative review.
Self-serve from the brief to the live counter. AI handles the creative, the venue mix, and the daypart plan. You handle the launch button.