VERSE · USA · In-venue advertising

In-venue DOOH advertisingacross the United States.

The self-serve platform for US in-venue DOOH. Run programmatic campaigns across cafés, gyms, salons, clinics, hotels, lounges, and co-working spaces in NYC, LA, Chicago, SF, Austin, Miami, Seattle, and Boston. Pay per impression, USD invoiced, no minimum spend, no media-buying contract.

Why in-venue

Captive rooms. Measurable attention.

In-venue DOOH lives inside the rooms where US consumers already spend minutes of attention. The same family as a billboard, a very different attention shape: stationary audiences, contextual targeting baked into the venue, and per-screen QR attribution every advertiser actually trusts.

Dwell · captive~12 minAverage venue dwell

Audiences sit, queue, and stay. The creative gets minutes, not a passing glance. Compare against 1 to 3 seconds for street DOOH and 5 to 10 seconds for transit screens.

Attribution · QR0.34%Network scan rate

Every creative ships with a traceable QR or short link. Scans, redemptions, and downstream conversions tie back to the screen, the venue, and the daypart. No modelled mobility, no panel guesswork.

Orchestration · AI1 briefMulti-metro routing

Brief in plain English, the AI generates creative variants, selects venues by category, schedules dayparts, and reweights live as the data lands. Multi-state campaigns from a single sentence.

Targeting

Reach Americans where they actually pay attention.

In-venue audiences are stationary and contextually engaged. The targeting stack mirrors how US consumers move through a city: by venue, by daypart, by mindset, by weather.

City + ZIP

NYC, LA, Chicago, SF, Austin, Miami, Seattle, Boston, or coast-to-coast. ZIP-level granularity per placement.

21+ venue categories

Cafés, gyms, salons, barbers, clinics, hotels, lounges, co-working, fitness studios, spas, pharmacies, and more.

Daypart

Morning, lunch, after-work, late night. Forecast respects your exact window down to the hour.

Weather triggers

Activate creatives by weather. Sunny LA, snowy Chicago, humid Miami; match creative to context, not just zip.

QR attribution

Scans tied to screen, venue, daypart. Measure downstream conversions, not just impressions.

Brand safety

Sensitive categories blocked by default. Whitelisted venues only. Creative review on every campaign.

Pre-launch forecast

Impressions and CPM estimated before commit. Tweak budget and targeting live, watch the forecast move.

No minimum spend

Test small, scale only when ROI justifies it. No contracts, no retainers, no media-buying calls.

US inventory · live

Eight major metros. A long tail behind them.

US in-venue inventory is concentrated where the dwell lands: dense urban metros and the venue categories where audiences sit, queue, and stay. ZIP-level granularity is available per placement; new metros open as venues pair.

Major metros · live8 + tail
New YorkNYCafés, lounges, salons, gyms
Los AngelesCAStudios, cafés, salons, hotels
ChicagoILCafés, gyms, lounges, hotels
San FranciscoCACo-working, cafés, gyms
AustinTXCafés, music venues, gyms
MiamiFLHotels, lounges, salons
SeattleWACafés, co-working, gyms
BostonMACafés, clinics, co-working
Where US in-venue lives

Twenty-plus venue categories. Each one a different mindset.

Every venue category is itself a targeting signal. A salon screen reaches an audience the room already filtered. You don’t have to build that audience, you walk into one, with creative aligned to dwell and intent.

Hospitality + wellness6 categories
Cafés8–25 minMorning + afternoon dwell
Salons + spas30–120 minBeauty + wellness intent
Gyms + studios45–90 minFitness, supplements, apparel
Hotels · lobby5–60 minTravel, hospitality, dining
Restaurants45–90 minDine-in, weeknight + weekend
Bars + lounges60–180 minPremium drinks, late-night
Retail + health6 categories
Pharmacies8–15 minWellness, OTC, beauty
Clinics + dental15–45 minHealthcare, insurance
Boutiques15–45 minApparel, accessories, gifts
Bookstores20–60 minLifestyle, learning, gifts
Optical + audiology30–60 minVision, hearing, healthtech
Specialty grocers10–25 minPremium food + drink
Work + travel + culture6 categories
Co-workingWorkdayFounders, creative, SaaS
Airline lounges60–180 minPremium travel, business
Hotel room TVsStay-longTravel + leisure intent
Cinemas120 min+Entertainment, premium brands
Galleries + museums60–180 minCulture, premium goods
Office reception5–15 minB2B, professional services
How to buy

Sign up. Brief. Forecast. Launch.

No media-buying call, no quarterly RFP, no minimum. Most US advertisers ship their first in-venue campaign in under five minutes. Programmatic via DSP is also supported for buyers who want it: see DOOH USA for the trading-desk path.

01 · Brief

Describe the campaign

One sentence in plain English. The AI parses goal, geography, audience, daypart, and weather signals into a routing plan.

02 · Generate

Creative variants

Animated 6 to 15 second spots, multiple aspect ratios and resolutions, AB-testable headlines. Or upload your own asset.

03 · Forecast

See the numbers

Estimated impressions, CPM, and venue mix before you commit a dollar. Tweak budget and targeting live and the forecast moves with you.

04 · Launch

Live in seconds

Pause, reweight, swap creative live. Per-screen QR attribution lands in real time. Exports to CSV, PDF, or pulled via API.

Pricing · USD invoiced

Pay per impression delivered. Invoiced in your currency.

VERSE rates are set in pounds sterling and invoiced in the currency you nominate (USD, EUR, GBP, CAD, others) at live FX. No retainers, no rate cards behind a sales call. The full breakdown lives on the pricing page.

Reference rate · USA

From $0.008 per impression equivalent

Premium US in-venue runs around £0.0061 per impression in the platform, billed in USD at the day’s rate (roughly $0.008). The exact figure tracks live FX, not a marketing peg. Volume rate cards available above $5,000 per month in media.

Minimum spend$0No retainer, no commitment
Premium reference~$0.008Per impression, FX-tracked
Avg dwell~12 minPer visit, in-venue
Network scan rate0.34%QR-attributed, all venues
Get started

Launch your first US in-venue campaign in five minutes.

Sign up, brief the AI, pick the metros and venue categories, forecast, launch. No account manager, no minimum spend, no contract.