Retail media
Advertising sold by or with a retailer, often measured with the retailer’s sales data.
In VERSE · Retailers, stores, SKUs and floor plans in Ads Manager Pro, with sales lift against control.
Related terms
- Incrementality
- Measurement
- The extra sales or visits caused by a campaign, measured against a control group. Also called lift.
- In VERSE · Retail media reports sales lift against control stores.
