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Glossary · Buying

Auction

A way of buying where each slot goes to the highest bid above the floor at the moment it plays.

In VERSE · Pro offers Auction, Fixed and Deal buying. Essentials locks your price at booking.

Bid floor: Buying; The lowest price a seller accepts for an impression. Bids below it lose.
Deal ID: Buying; A code that links a buyer and a seller to agreed terms, used in private marketplaces and programmatic guaranteed.; In VERSE · Curated deal IDs by venue type, city and daypart.

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