Contextual targeting
Choosing where and when an ad plays from the situation rather than the person: the place, the hour, the weather.
Related terms
- Weather trigger
- Buying
- A rule that plays a version of an ad only in certain weather.
- In VERSE · Nine conditions from sunny to clear night, plus temperature, from the Met Office feed for each venue.
- Daypart
- Buying
- A named block of the day, such as breakfast or the evening, used to schedule content and ads.
