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Glossary · Buying

SSP

Supply-side platform: software sellers use to offer inventory to many buyers.

Related terms

DSP
Buying
Demand-side platform: software buyers use to bid on inventory from many sellers.
In VERSE · Connect through OpenRTB 2.6. From December 2026 VERSE is a DSP too, buying VIOOH inventory in Ads Manager.
OpenRTB
Buying
The industry protocol for real-time bidding between SSPs and DSPs.
In VERSE · VERSE supports OpenRTB 2.6 with open auction, PMP and programmatic guaranteed.

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More terms in Buying

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Put it to work

Plan a campaign in four steps.

Areas, kinds of venue, hours and a budget. The forecast shows every screen before you pay.

Plan a campaignRead the docs
Salon screen with a skincare ad