Bid floor

Related terms

Auction

Buying

A way of buying where each slot goes to the highest bid above the floor at the moment it plays.

In VERSE · Pro offers Auction, Fixed and Deal buying. Essentials locks your price at booking.

CPM

Buying

Cost per mille: the price of 1,000 impressions.

In VERSE · Prices start at $1 CPM and rise with the place, the hour and the slot.

Related pages

• ProgrammaticBuy the same screens from your DSP: open auction, private deals, guaranteed.
• Ads ManagerPick the places and the hours, launch from $1, see every play and scan.

More terms in Buying

• Competition label
• Contextual targeting
• Daypart
• Deal ID
• DSP
• Forecast
• Frequency cap
• Lookalike
• OpenRTB
• PMP
• Programmatic guaranteed
• Retail media
• Share of voice
• SSP
• Weather trigger