Forecast
An estimate of the screens, plays and impressions a plan will get before you pay.
In VERSE · The forecast sheet lists every screen with its plays, by weekday and hour.
Related terms
- Impression
- Measurement
- One person’s opportunity to see an ad. On a shared screen, one play can earn several impressions.
- In VERSE · We count people, not plays: every play is logged by the player, then credited with impressions from the audience model.
