Impression
One person’s opportunity to see an ad. On a shared screen, one play can earn several impressions.
In VERSE · We count people, not plays: every play is logged by the player, then credited with impressions from the audience model.
Related terms
- Audience model
- Measurement
- An estimate of how many people could see a play, for a given place and hour. DOOH sellers use one because screens cannot count viewers directly.
- In VERSE · Each play is credited from our proprietary model for that venue, hour and screen, checked by unannounced in-person audits and calibrated with scan data.
- Play
- Measurement
- One showing of an ad on one screen, logged by the player. Proof of play is the record of those showings.
- In VERSE · Logs are kept even offline for up to 72 hours and sync when the screen reconnects.
