Incrementality
The extra sales or visits caused by a campaign, measured against a control group. Also called lift.
In VERSE · Retail media reports sales lift against control stores.
Related terms
- Holdout
- Measurement
- A share of people or places deliberately not shown an ad, so their behaviour can be compared with those who were.
- Retail media
- Buying
- Advertising sold by or with a retailer, often measured with the retailer’s sales data.
- In VERSE · Retailers, stores, SKUs and floor plans in Ads Manager Pro, with sales lift against control.
