Skip to content

Glossary · Measurement

Holdout

A share of people or places deliberately not shown an ad, so their behaviour can be compared with those who were.

Incrementality: Measurement; The extra sales or visits caused by a campaign, measured against a control group. Also called lift.; In VERSE · Retail media reports sales lift against control stores.

Related pages

Ads ManagerPick the places and the hours, launch from $1, see every play and scan.

More terms in Measurement

Back to the glossary

Put it to work

Plan a campaign in four steps.

Areas, kinds of venue, hours and a budget. The forecast shows every screen before you pay.

Plan a campaign Read the docs

Salon screen with a skincare ad