Skip to content
Glossary · Measurement

QR scan

A person pointing a phone at a code on screen. It ties an outcome to a screen, an hour and the weather.

In VERSE · Every scan opens a landing page and appears in Results by hour and by kind of place.

Landing page
Formats
The page a QR code opens: an offer, a menu, a booking form or a game.
In VERSE · Built in Studio, with views, scans and responses in the same report.
Pixel
Measurement
A small script on a website that reports visits and events back to the ad platform.
In VERSE · The VERSE Pixel installs by snippet, GTM, Shopify or server-side, and ties site events to scans.

Related pages

More terms in Measurement

Put it to work

Plan a campaign in four steps.

Areas, kinds of venue, hours and a budget. The forecast shows every screen before you pay.

Salon screen with a skincare ad