Pixel
A small script on a website that reports visits and events back to the ad platform.
In VERSE · The VERSE Pixel installs by snippet, GTM, Shopify or server-side, and ties site events to scans.
Related terms
- QR scan
- Measurement
- A person pointing a phone at a code on screen. It ties an outcome to a screen, an hour and the weather.
- In VERSE · Every scan opens a landing page and appears in Results by hour and by kind of place.
