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Glossary · Measurement

MAID

Mobile advertising ID: a resettable identifier on a phone, used for measurement and matchback.

Exposed devices: Measurement; Phones detected near a screen while an ad played, used to measure visits or matchback later.; In VERSE · Consented, hashed and k-anonymous. Device export is off unless you turn it on.

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Ads ManagerPick the places and the hours, launch from $1, see every play and scan.

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Put it to work

Plan a campaign in four steps.

Areas, kinds of venue, hours and a budget. The forecast shows every screen before you pay.

Plan a campaign Read the docs

Salon screen with a skincare ad