Play
One showing of an ad on one screen, logged by the player. Proof of play is the record of those showings.
In VERSE · Logs are kept even offline for up to 72 hours and sync when the screen reconnects.
Related terms
- Impression
- Measurement
- One person’s opportunity to see an ad. On a shared screen, one play can earn several impressions.
- In VERSE · We count people, not plays: every play is logged by the player, then credited with impressions from the audience model.
