Dwell time
How long people stay where they can see a screen. Longer dwell means more chances to see an ad.
In VERSE · Most VERSE venues have 4 to 20 minutes of dwell.
Related terms
- Footfall
- Measurement
- The number of people who enter or pass a place in a period.
- In VERSE · Modelled for every venue, or measured on site with VERSE Sense.
