eCPM
Effective CPM: what you actually paid per 1,000 impressions once a campaign has run.
Related terms
- CPM
- Buying
- Cost per mille: the price of 1,000 impressions.
- In VERSE · Prices start at $1 CPM and rise with the place, the hour and the slot.
Put it to work
Plan a campaign in four steps.
Areas, kinds of venue, hours and a budget. The forecast shows every screen before you pay.
