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Glossary · Measurement

Exposed devices

Phones detected near a screen while an ad played, used to measure visits or matchback later.

In VERSE · Consented, hashed and k-anonymous. Device export is off unless you turn it on.

MAID: Measurement; Mobile advertising ID: a resettable identifier on a phone, used for measurement and matchback.
Holdout: Measurement; A share of people or places deliberately not shown an ad, so their behaviour can be compared with those who were.

Related pages

Ads ManagerPick the places and the hours, launch from $1, see every play and scan.

More terms in Measurement

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Put it to work

Plan a campaign in four steps.

Areas, kinds of venue, hours and a budget. The forecast shows every screen before you pay.

Plan a campaign Read the docs

Salon screen with a skincare ad