Weather trigger
A rule that plays a version of an ad only in certain weather.
In VERSE · Nine conditions from sunny to clear night, plus temperature, from the Met Office feed for each venue.
Related terms
- Contextual targeting
- Buying
- Choosing where and when an ad plays from the situation rather than the person: the place, the hour, the weather.
- Playlist
- Screens
- An ordered list of content items with their durations, transitions and rules.
- In VERSE · Items can carry weather conditions and temperature limits.
