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Glossary · Buying

Deal ID

A code that links a buyer and a seller to agreed terms, used in private marketplaces and programmatic guaranteed.

In VERSE · Curated deal IDs by venue type, city and daypart.

PMP: Buying; Private marketplace: an invite-only auction for selected buyers, reached with a deal ID.
Programmatic guaranteed: Buying; A programmatic deal with a fixed price and a fixed volume agreed in advance.

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