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Build on VERSE.

Pair screens, plan and buy campaigns from your own tools, track what happens after a scan, and bid through your DSP.

Programmatic

OpenRTB

Buy VERSE screens from your DSP. We support OpenRTB 2.6 with open auction, private marketplaces and programmatic guaranteed.

FieldWhat we send
imp.doohVenue type (OpenOOH taxonomy), screen size and orientation
imp.qty.multiplierImpressions per play from the audience model
imp.pmp.dealsDeal IDs by venue type, city and daypart
ext.verse.weatherCurrent condition and temperature at the venue
ext.verse.dwellTypical dwell for the venue type, in minutes
{
  "id": "b7f1c2",
  "imp": [{
    "id": "1",
    "video": { "w": 1920, "h": 1080, "minduration": 15, "maxduration": 15 },
    "qty": { "multiplier": 3.4, "sourcetype": 1 },
    "pmp": { "deals": [{ "id": "VRS-UK-CAFE-AM", "bidfloor": 5.5 }] }
  }],
  "dooh": { "venuetype": ["cafe"], "venuetypetax": 1 },
  "ext": { "verse": { "weather": { "cond": "rainy", "tempC": 9 }, "dwell": 14 } }
}

Examples are illustrative.

  • Ask for a seat and the endpoint through the contact form, topic Partnerships.
  • Creative approval runs before the first play; the same brand-safety rules apply as for direct campaigns.