Glossary · BuyingFrequency capA limit on how often an ad plays on one screen or reaches one device.Related termsShare of voiceBuyingYour ads’ share of all ad plays on a set of screens in a period.Related pagesAds ManagerPick the places and the hours, launch from $1, see every play and scan.More terms in BuyingAuctionBid floorCompetition labelContextual targetingCPMDaypartDeal IDDSPForecastLookalikeOpenRTBPMPProgrammatic guaranteedRetail mediaSSPWeather trigger← Back to the glossary