ScreenCloud is a paid signage CMS billed per screen each month. VERSE Screen Manager is free signage forever and shares up to 50% of ad revenue with the venue. Honest, fact-based, side by side.
VERSE is built as a marketplace; ScreenCloud is built as a CMS. Every feature, every plan tier, every line on the table flows from that one decision.
ScreenCloud sells signage software to mid-market and enterprise venues. Plans are tiered, billed per screen, with SSO, audit, and advanced controls gated above the base. The product is mature, the customer base is large, and the model is straightforward.
VERSE sells advertiser impressions to brands and agencies, and uses that demand to fund free signage for venues. Pair as many displays as you like, run any signage you want, and either keep it fully self-served or opt in to brand-safe ad fill and take up to 50% of the ad revenue back as a monthly payout.
Neither model is wrong. They’re different answers to a different question: do you want to pay for signage, or do you want signage that pays you?
Where the products genuinely differ, and where they line up. ScreenCloud positioning is taken from their public site at the time of writing; pricing tiers move, so we link to their plans page from our docs when needed.
| Dimension | VERSEScreen Manager | ScreenCloudSignage CMS |
|---|---|---|
| Pricing modelwhat venues pay every month | Free, forever. No per-screen fee, no caps. Pay only for AI generation when you choose to use it. | Per-screen monthly subscription. Tiered plans, with enterprise SSO and audit features gated to higher tiers. |
| Hardware / platformwhere the player runs | 8 platforms out of the box. Android TV, Samsung Tizen, LG webOS, Amazon Fire TV, Google TV, Windows, Linux, any modern web browser. No proprietary stick. | Multi-platform: Samsung Tizen, LG webOS, Android, ChromeOS, BrightSign, and a sold ScreenCloud OS device. |
| Content schedulingplaylists, dayparts, multi-display | Daypart-aware playlists, multi-display per venue, orientation and resolution auto-detect. | Mature scheduling and channel composition, dashboards, Studio app library, layout templates. |
| AI generationmenus, music, video, images | AI Studio included. Generate menus, music, video, and images in your venue voice. Pay-per-use, billed only when AI ships an asset. | AI assist available inside the Studio app for layout and copy. Native menu, music, and video generation are not part of the published product. |
| Ad revenue for venueswhat the screen earns when ads play | Up to 50% of ad revenue. Optional brand-safe ad fill, withdrawable any time, free over £200. You set blocklists and ad density. | Not included. ScreenCloud charges venues; it does not pay them. |
| AttributionQR scans, lift, conversion | Built-in QR attribution per screen and daypart. Brand-lift studies for opted-in advertisers. | Signage CMS only; no advertiser-side attribution layer. |
| Multi-display per venuemore than one TV in a single space | Unlimited displays per venue, no per-seat fee. | Supported, billed per screen on the active plan tier. |
| Audit logwho changed what, when | Built-in audit log on every venue and across the workspace, exportable. | Audit and SSO available on enterprise plans. |
ScreenCloud is a capable digital signage CMS. If you only need browser-based scheduling on a fleet of displays, either tool will run your content. The honest overlap, called out.
Not feature gaps invented for marketing. Concrete capabilities that live in VERSE today and aren’t part of ScreenCloud’s published product.
Run signage forever without paying VERSE a penny. Switch on optional brand-safe ad fill and your venue earns up to 50% of ad revenue, withdrawable any time in any currency you nominate. The model that powers the signage is the same model that pays you.
AI Studio is native, not a Studio plugin. Generate daypart-aware menus, ambient playlists, 6 to 15 second video, and image content. Voice and palette locked once at setup. Pay only when AI ships an asset.
A small passive footfall and dwell sensor that ships to your venue for £20, shipping included. USB-C, no cameras, no PII. Sense-paired venues unlock the maximum commission tier on every payout.
VERSE is a two-sided marketplace. Brands and agencies bid for in-venue impressions across UK, USA, Canada, Western Europe, and Tunisia. That demand is what funds your ad-revenue payouts; ScreenCloud has no advertiser side.
Keep your existing displays, your TVs, your media stack. Pair them into VERSE in the browser, in the order that fits your venue.
Open a venue workspace from the VERSE site. No card, no trial timer. Configure your venue category, daypart hours, and currency once.
Install the VERSE TV app from each TV’s store (Android TV, Tizen, webOS, Fire TV, Google TV) or grab the desktop player (Windows, Linux). No store on the device? Open verse.ad/play in any browser. Enter the 6-digit code from your workspace, and the display joins your venue.
Decide if and when ads play. Set blocklists, set ad density per hour, set the dayparts. Payouts arrive monthly, direct to bank, in your nominated currency.
Sign up free, re-pair one display in 60 seconds, leave your ScreenCloud fleet in place. Move the rest only when the new flow earns its place.