# Programmatic DOOH: open auction, PMP and PG

> Buy VERSE indoor screens over OpenRTB 2.6 through open auction, private marketplace or programmatic guaranteed deals, with proof of play for every ad.

Source: https://verse.ad/programmatic

Programmatic

## VERSE screens, in the DSP you already use.

Indoor screens in cafés, gyms, offices and shops, bought by open auction, private deal or guaranteed buy over standard OpenRTB 2.6.

[Get a deal ID](http://127.0.0.1:3399/contact)[See the deals](http://127.0.0.1:3399/programmatic#deals)

Up to 20 sper ad, portrait and landscape

21kinds of venue

3ways to buy

UK · Tunisialive today

### Three ways to buy.

Pick the one that fits the plan. All three reach the same screens you can book in Ads Manager.

Open auction

#### Bid on any play.

Set your price for the screens and hours you want. The highest bid wins the slot.

Best for reach at the lowest price.

PMP

#### A private deal.

A deal ID for a chosen set of screens, with a floor price. Only buyers with the ID can bid.

Best for a specific audience, such as gyms in the morning.

#### A guaranteed buy.

Screens and hours reserved in advance at a fixed CPM. Every play is delivered.

Best for launches and fixed dates.

Curated deals

### Ready-made deals.

Copy a deal ID into your DSP. Each one comes with a set of screens and a floor price. Need something else? We’ll build a deal by venue type, city and hours.

DealTypeDeal IDFloor CPMScreensCopy ID

Gyms, north of England · morningsPMPVRS-PMP-2291$5.50118Copy ID

Leeds stations · all dayPGVRS-PG-0412$7.2021Copy ID

London cafés · weekendsPMPVRS-PMP-3107$5.8064Copy ID

Office lobbies · lunchtimePMPVRS-PMP-2307$4.9084Copy ID

Tunis pharmacies · eveningsPMPVRS-PMP-4410$3.6052Copy ID

Also available through the SSPs you already trade on.

Integration

### Standard bid requests.

Nothing custom to build. If your DSP supports OpenRTB 2.6 for digital out-of-home, it can buy VERSE.

- The dooh object names the venue and its type
- imp.qty tells you how many impressions one play counts for
- Deal IDs travel in imp.pmp with their floor

```
{
  "id": "b7f2-…",
  "imp": [{
    "id": "1",
    "video": { "w": 1080, "h": 1920, "maxduration": 20 },
    "qty": { "multiplier": 2.9, "sourcetype": 1, "vendor": "verse.ad" },
    "pmp": { "private_auction": 1,
             "deals": [{ "id": "VRS-PMP-2291", "bidfloor": 5.50, "bidfloorcur": "USD" }] }
  }],
  "dooh": {
    "id": "verse-leeds-gymbox-boar-lane",
    "venuetypetax": 1,
    "venuetype": ["leisure.fitness.gym"],
    "publisher": { "name": "VERSE" }
  },
  "device": { "geo": { "lat": 53.79, "lon": -1.54, "country": "GBR" } }
}
```

Measurement

### Counted per play. Checked in person.

#### Every play logged

The VERSE TV app on each screen records every play, even offline.

#### Impressions per play

Each play is credited from our proprietary audience model for that venue, hour and screen.

#### Audited

Unannounced visits confirm that your ad is on, visible and playing.

#### Brand safe

Venues choose categories and block brands. Every creative is approved before its first play.

ARC Electric · landscape · 20 s · QR to a landing page

Creative

### What to send.

- **Length**: Up to 20 seconds, no minimum
- **Format**: Video or still image
- **Sizes**: 1080 × 1920 portrait, 1920 × 1080 landscape
- **File size**: Up to 15 MB
- **QR codes**: Scans reported by deal, screen and hour
- **Weather versions**: Play first, at no extra cost

From December 2026

### Beyond our own screens.

VERSE will also buy VIOOH’s premium indoor screens alongside our own, from Ads Manager and the API. One plan, one budget, one report.

20,000+indoor screens

46countries

Opening country by country from December 2026. Screen counts are VIOOH’s indoor partner networks.

### Questions traders ask

Protocol, measurement, deals and brand safety.

All questions →

#### Which protocol do you use?

OpenRTB 2.6 with the dooh object and the standard venue taxonomy. imp.qty carries the impression multiplier for each play.

#### How are impressions counted?

The VERSE TV app logs every play. Each play is credited with impressions from our proprietary audience model for that venue, hour and screen, checked by unannounced in-person audits.

#### Can we buy programmatic guaranteed?

Yes. PG deals reserve screens and hours in advance at a fixed CPM. PMP deals set a floor price, and open auction covers everything else.

#### Who approves creatives?

Venues choose categories and block brands. Every creative is checked against those rules before its first play.

#### Can we book the same screens directly?

Yes. Every deal covers screens you can also book in Ads Manager, with the same forecast and results per screen.

Supply

### Add VERSE to your next plan.

Use a curated deal today, or ask for your own by venue type, city and hours.

[Get a deal ID](http://127.0.0.1:3399/contact)[Book in Ads Manager](http://127.0.0.1:3399/ads-manager)