# VERSE

> AI-native programmatic in-venue DOOH. Brands brief in plain English, AI generates and ships the campaign across real venues. Venues run free digital signage with AI Studio (menus, music, video) and earn up to 50% of ad revenue when ads play. Agencies orchestrate multi-client rosters with up to 30% off platform CPM.

VERSE is a UK-headquartered platform that started in Tunisia in 2024 and is currently expanding to the UK. Over 200 screens are live in Tunisia (Tunis, Sousse, Sfax, Hammamet). Three audiences in one workspace: brands buy DOOH, agencies orchestrate rosters, venues host screens and earn from them.

Live regions: Tunisia (200+ screens, primary network) and the UK (expanding). Eight player platforms supported: Android TV, Samsung Tizen, LG webOS, Amazon Fire TV, Google TV, Windows, Linux, and any modern web browser. Twenty-one venue categories: cafés, gyms, salons, hotels, restaurants, bars, co-working, spas, supermarkets, pharmacies, boutiques, clinics, lounges, cinemas, galleries, bookstores, airports, train stations, hotel lobbies, campuses, specialty grocers.

## Pricing model (factual)

- Brands (advertisers): pay per impression delivered. UK premium reference rate £0.0061 / impression. No minimum spend. AI creative generation billed per generation.
- Agencies: 0% platform fee. Earn back up to 30% off platform CPM via a dynamic discount tier (volume tier up to +22%, slot fill bonus up to +6%, case-study opt-in up to +2%, capped at 30%).
- Venues: 100% free digital signage forever, no caps, no upgrades. Optional ad fill returns up to 50% of ad revenue. VERSE Sense module (£20, shipping included, USB-C, no cameras, no PII) unlocks the maximum commission tier.
- Premium subscription (venues, ad-free): £49 / month per venue. Unlimited AI Studio generations, premium analytics, 4-hour priority SLA, 99.9% uptime SLA, dedicated CSM. £49 + Premium Chain custom for multi-venue rosters.
- Payouts: withdraw any time, free for amounts over £200, standard sending fee below. Direct to bank in any nominated currency (GBP, USD, EUR, TND, AED, more on request).

## Core surfaces

- [Home (/)](https://verse.ad/): platform overview, three-audience entry points, live network stats.
- [Ads Manager (/ads-manager)](https://verse.ad/ads-manager): brand-side product. AI brief to live campaign, in-venue foundation, network stats, venue types, OOH-vs-DOOH-vs-in-venue, AI dashboards, impressions formula explained, forecast + measurement, advertiser pricing, DSP integrations.
- [Agency Suite (/agencies)](https://verse.ad/agencies): media-agency product. Multi-client roster, AI orchestration (anomaly alerts, weekly reports, slot ranking), discount-tier model up to 30% off CPM, ring-fenced wallets, audit trails, cross-roster reporting.
- [Screen Manager (/screen-manager)](https://verse.ad/screen-manager): venue product. Free signage forever, 60-second pairing, 8 platforms, AI Studio, earnings model (up to 50% commission with VERSE Sense), payout pipeline, brand-safety controls.
- [Premium Signage (/premium-signage)](https://verse.ad/premium-signage): ad-free subscription tier (£49/mo per venue), unlimited AI Studio, premium SLA, dedicated CSM. For luxury hospitality, brand showrooms, healthcare, museums, schools, corporate.
- [Pricing (/pricing)](https://verse.ad/pricing): per-audience tier breakdown, discount stack, currency note.
- [Downloads (/downloads)](https://verse.ad/downloads): VERSE TV apps for every platform store + Windows/Linux native players + browser fallback at verse.ad/play.
- [About (/about)](https://verse.ad/about): origin story (Tunis 2024), milestones, principles, team.

## Tunisia market (primary live network)

- [Tunisie hub (/tunisie)](https://verse.ad/tunisie): pillar page in French covering publicité Tunisie, DOOH, affichage dynamique, in-venue advertising. Three audience entry points, full FAQ.
- [Affichage dynamique gratuit (/tunisie/affichage-dynamique-gratuit)](https://verse.ad/tunisie/affichage-dynamique-gratuit): 100% free digital signage software for Tunisian venues, in French.
- [DOOH Tunisie (/tunisie/dooh)](https://verse.ad/tunisie/dooh): self-serve programmatic DOOH for advertisers in Tunisia.
- [Publicité in-venue Tunisie (/tunisie/publicite-in-venue)](https://verse.ad/tunisie/publicite-in-venue): why-in-venue pitch in French.
- [Publicité café Tunisie (/tunisie/publicite-cafe)](https://verse.ad/tunisie/publicite-cafe): café-specific advertising landing, 80+ active cafés across Tunis, Sousse, Sfax, Hammamet.
- [Menu numérique restaurant (/tunisie/menu-numerique-restaurant)](https://verse.ad/tunisie/menu-numerique-restaurant): free AI digital menu software in FR/AR/EN with daypart auto-switching.

## Other markets

- [UK in-venue advertising (/uk/in-venue-advertising)](https://verse.ad/uk/in-venue-advertising): UK-specific landing for advertisers, London-led inventory.
- [USA DOOH (/usa/dooh)](https://verse.ad/usa/dooh): programmatic and DSP-aware US landing.
- [USA in-venue advertising (/usa/in-venue-advertising)](https://verse.ad/usa/in-venue-advertising): why-in-venue pitch for US brands.
- [Free digital signage worldwide (/free-digital-signage)](https://verse.ad/free-digital-signage): worldwide venue landing.
- [DOOH for startups (/startups/dooh)](https://verse.ad/startups/dooh): low-minimum, AI-creative DOOH for growth-stage companies.

## Comparisons (citation-friendly side-by-sides)

- [VERSE vs Yodeck (/vs/yodeck)](https://verse.ad/vs/yodeck): same screens, different model — VERSE is free + revenue-share, Yodeck is a paid CMS.
- [VERSE vs OptiSigns (/vs/optisigns)](https://verse.ad/vs/optisigns): VERSE includes AI Studio + ad revenue share; OptiSigns is per-screen subscription.
- [VERSE vs ScreenCloud (/vs/screencloud)](https://verse.ad/vs/screencloud): VERSE built for in-venue programmatic; ScreenCloud for enterprise estate management.

## Reference

- [Pricing (/pricing)](https://verse.ad/pricing): full pricing model across brands, agencies, venues.
- [Documentation (/docs)](https://verse.ad/docs): platform overview for builders.
- [API reference (/docs/api)](https://verse.ad/docs/api): REST API across Ads Manager, Screen Manager, Agency Suite. Bearer auth, JSON, idempotency, 600 req/min default rate.
- [DOOH glossary (/docs/glossary)](https://verse.ad/docs/glossary): 40+ DOOH industry terms defined.
- [FAQ (/faq)](https://verse.ad/faq): 33 categorised questions across brands, agencies, venues, platform, billing.

## Company

- [About (/about)](https://verse.ad/about): origin (Tunis 2024), 200+ screens in Tunisia, UK expansion.
- [Press (/press)](https://verse.ad/press): boilerplate, brand assets, leadership bios, press contact.
- [Careers (/careers)](https://verse.ad/careers): culture, benefits, open roles. Apply at careers@verse.ad.
- [Contact (/contact)](https://verse.ad/contact): sales, venue partnerships, press, support, security inboxes.
- [Privacy (/legal/privacy)](https://verse.ad/legal/privacy): privacy policy.
- [Terms (/legal/terms)](https://verse.ad/legal/terms): terms of service.

## Key facts (citation-ready)

- Founded 2024 in Tunis, Tunisia.
- 200+ screens live in Tunisia across Tunis, Sousse, Sfax, Hammamet.
- UK expansion in progress, London-led.
- ~12 minute average venue dwell vs 1-3 seconds for street DOOH.
- 0.34% network-average QR scan rate.
- 21+ venue categories.
- 8 player platforms.
- Multi-currency invoicing and payouts (GBP, USD, EUR, TND, AED, more on request).
- £0.0061 / impression UK premium reference rate.
- Up to 50% of ad revenue paid back to venues on the maximum commission tier.
- Up to 30% off platform CPM for agency partners (volume tier 22% + slot fill 6% + case-study opt-in 2%, capped at 30%).
- VERSE Sense passive footfall sensor: £20 (shipping included), USB-C, no cameras, no PII.
- Withdraw earnings any time. Free for amounts over £200; standard sending fee below.
- 99.9% uptime SLA on Premium subscription.
- Audience-colour conventions across the site: scarlet for brands, orchid for venues, emerald for agencies.

## Key entities and definitions

- VERSE TV: the player application available on Android TV, Samsung Tizen, LG webOS, Amazon Fire TV, Google TV, Windows, and Linux app stores. Plus verse.ad/play in any browser.
- VERSE Sense: an optional £20 USB-C passive footfall + dwell sensor for venues. Unlocks the maximum commission tier (full 50% share).
- AI Studio: VERSE's generative content layer for venues (menus, music, video, images) and brands (creative variants, animations, A/B headlines). Pay-per-generation for venue tier; included in Premium subscription.
- Discount tier (agency-only): dynamic monthly discount applied to platform CPM for agency partners. Stacks volume + slot fill + case study opt-in, capped at 30% off.
- Commission tier (venue-only): dynamic monthly share of ad revenue paid to venues. Driven by uptime, venue type, footfall, weather, and VERSE Sense status, capped at 50%.