# Guides to in-venue advertising and DOOH

> Plain-English guides to in-venue advertising, DOOH and programmatic DOOH, digital signage for small businesses, and earning from the screens in your venue.

Source: https://verse.ad/guides
Publisher: VERSE (verse.ad) · Updated 2026-10-14

Guide

## Guides.

Plain answers to the questions venues and advertisers ask most: what in-venue advertising and DOOH are, how they are bought and counted, and how to run and earn from your screens.

### For advertisers

- [What is in-venue advertising? Indoor screens in cafés, gyms and shops: what they are, how they are bought and counted, and what they cost. Read the guide · 7 min read](https://verse.ad/guides/in-venue-advertising)
- [What is DOOH advertising? Digital out-of-home in plain English: how it differs from posters, how it is bought and measured, and costs. Read the guide · 7 min read](https://verse.ad/guides/dooh-advertising)
- [Programmatic DOOH, explained How DSPs buy screen time: open auction, private marketplace and guaranteed deals, and how plays are counted. Read the guide · 8 min read](https://verse.ad/guides/programmatic-dooh)

### For venues

- [Digital signage for small businesses Use the TV you already have: what free signage includes, what costs extra, and how to set it up. Read the guide · 7 min read](https://verse.ad/guides/digital-signage-small-business)
- [How to earn from the screens in your venue Who buys the ad time, how ads are chosen and blocked, what you control and how you get paid. Read the guide · 6 min read](https://verse.ad/guides/earn-from-your-screens)

DOOH glossary 43 terms, from ad slot to weather trigger. Open the glossary →

No minimum spend

### Put your ad where your customers sit.

Choose the places and the hours, set a budget from $1, and see every play.

[Plan an ad](https://hub.verse.ad/register/advertiser)[Pair a screen](https://hub.verse.ad/register/screen-owner)