# QR scan: meaning in DOOH and digital signage

> QR scan: a person pointing a phone at a code on screen, which ties an outcome to a screen, an hour and the weather. Every VERSE scan opens a landing page.

Source: https://verse.ad/glossary/qr-scan

Glossary · Measurement

## QR scan

A person pointing a phone at a code on screen. It ties an outcome to a screen, an hour and the weather.

In VERSE ·Every scan opens a landing page and appears in Results by hour and by kind of place.

### Related terms

- **[Landing page](http://127.0.0.1:3399/glossary/landing-page)**: Formats
- **[Pixel](http://127.0.0.1:3399/glossary/pixel)**: Measurement

### Related pages

- [Ads Manager Pick the places and the hours, launch from $1, see every play and scan.](http://127.0.0.1:3399/ads-manager)
- [VERSE Pixel See what people do on your site after they scan.](http://127.0.0.1:3399/docs/pixel)

### More terms in Measurement

- [Audience model](http://127.0.0.1:3399/glossary/audience-model)
- [Dwell time](http://127.0.0.1:3399/glossary/dwell-time)
- [eCPM](http://127.0.0.1:3399/glossary/ecpm)
- [Exposed devices](http://127.0.0.1:3399/glossary/exposed-devices)
- [Footfall](http://127.0.0.1:3399/glossary/footfall)
- [Holdout](http://127.0.0.1:3399/glossary/holdout)
- [Impression](http://127.0.0.1:3399/glossary/impression)
- [Incrementality](http://127.0.0.1:3399/glossary/incrementality)
- [MAID](http://127.0.0.1:3399/glossary/maid)
- [Play](http://127.0.0.1:3399/glossary/play)

[← Back to the glossary](http://127.0.0.1:3399/glossary)

Put it to work

### Plan a campaign in four steps.

Areas, kinds of venue, hours and a budget. The forecast shows every screen before you pay.

[Plan a campaign](https://hub.verse.ad/register/advertiser)[Read the docs](http://127.0.0.1:3399/docs)