# Play: meaning in DOOH and digital signage

> Play: one showing of an ad on one screen, logged by the player. Proof of play is the record of those showings. VERSE keeps logs offline for 72 hours.

Source: https://verse.ad/glossary/play

Glossary · Measurement

## Play

One showing of an ad on one screen, logged by the player. Proof of play is the record of those showings.

In VERSE ·Logs are kept even offline for up to 72 hours and sync when the screen reconnects.

### Related terms

- **[Impression](http://127.0.0.1:3399/glossary/impression)**: Measurement

### Related pages

- [How VERSE works Both products, one network](http://127.0.0.1:3399/how-it-works)
- [Ads Manager Pick the places and the hours, launch from $1, see every play and scan.](http://127.0.0.1:3399/ads-manager)

### More terms in Measurement

- [Audience model](http://127.0.0.1:3399/glossary/audience-model)
- [Dwell time](http://127.0.0.1:3399/glossary/dwell-time)
- [eCPM](http://127.0.0.1:3399/glossary/ecpm)
- [Exposed devices](http://127.0.0.1:3399/glossary/exposed-devices)
- [Footfall](http://127.0.0.1:3399/glossary/footfall)
- [Holdout](http://127.0.0.1:3399/glossary/holdout)
- [Incrementality](http://127.0.0.1:3399/glossary/incrementality)
- [MAID](http://127.0.0.1:3399/glossary/maid)
- [Pixel](http://127.0.0.1:3399/glossary/pixel)
- [QR scan](http://127.0.0.1:3399/glossary/qr-scan)

[← Back to the glossary](http://127.0.0.1:3399/glossary)

Put it to work

### Plan a campaign in four steps.

Areas, kinds of venue, hours and a budget. The forecast shows every screen before you pay.

[Plan a campaign](https://hub.verse.ad/register/advertiser)[Read the docs](http://127.0.0.1:3399/docs)