# MAID: meaning in DOOH and digital signage

> MAID means mobile advertising ID: a resettable identifier on a phone, used for measurement and matchback. How it relates to exposed devices in DOOH.

Source: https://verse.ad/glossary/maid

Glossary · Measurement

## MAID

Mobile advertising ID: a resettable identifier on a phone, used for measurement and matchback.

### Related terms

- **[Exposed devices](http://127.0.0.1:3399/glossary/exposed-devices)**: Measurement

### Related pages

- [Ads Manager Pick the places and the hours, launch from $1, see every play and scan.](http://127.0.0.1:3399/ads-manager)

### More terms in Measurement

- [Audience model](http://127.0.0.1:3399/glossary/audience-model)
- [Dwell time](http://127.0.0.1:3399/glossary/dwell-time)
- [eCPM](http://127.0.0.1:3399/glossary/ecpm)
- [Footfall](http://127.0.0.1:3399/glossary/footfall)
- [Holdout](http://127.0.0.1:3399/glossary/holdout)
- [Impression](http://127.0.0.1:3399/glossary/impression)
- [Incrementality](http://127.0.0.1:3399/glossary/incrementality)
- [Pixel](http://127.0.0.1:3399/glossary/pixel)
- [Play](http://127.0.0.1:3399/glossary/play)
- [QR scan](http://127.0.0.1:3399/glossary/qr-scan)

[← Back to the glossary](http://127.0.0.1:3399/glossary)

Put it to work

### Plan a campaign in four steps.

Areas, kinds of venue, hours and a budget. The forecast shows every screen before you pay.

[Plan a campaign](https://hub.verse.ad/register/advertiser)[Read the docs](http://127.0.0.1:3399/docs)