# Incrementality: meaning in DOOH and digital signage

> Incrementality, or lift: the extra sales or visits a campaign causes, measured against a control group. How VERSE reports sales lift for retail media.

Source: https://verse.ad/glossary/incrementality

Glossary · Measurement

## Incrementality

The extra sales or visits caused by a campaign, measured against a control group. Also called lift.

In VERSE ·Retail media reports sales lift against control stores.

### Related terms

- **[Holdout](http://127.0.0.1:3399/glossary/holdout)**: Measurement
- **[Retail media](http://127.0.0.1:3399/glossary/retail-media)**: Buying

### Related pages

- [Ads Manager Pick the places and the hours, launch from $1, see every play and scan.](http://127.0.0.1:3399/ads-manager)

### More terms in Measurement

- [Audience model](http://127.0.0.1:3399/glossary/audience-model)
- [Dwell time](http://127.0.0.1:3399/glossary/dwell-time)
- [eCPM](http://127.0.0.1:3399/glossary/ecpm)
- [Exposed devices](http://127.0.0.1:3399/glossary/exposed-devices)
- [Footfall](http://127.0.0.1:3399/glossary/footfall)
- [Impression](http://127.0.0.1:3399/glossary/impression)
- [MAID](http://127.0.0.1:3399/glossary/maid)
- [Pixel](http://127.0.0.1:3399/glossary/pixel)
- [Play](http://127.0.0.1:3399/glossary/play)
- [QR scan](http://127.0.0.1:3399/glossary/qr-scan)

[← Back to the glossary](http://127.0.0.1:3399/glossary)

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