# Impression: meaning in DOOH and digital signage

> Impression: one person’s opportunity to see an ad. On a shared screen, one play can earn several. How VERSE counts people, not plays, on every screen.

Source: https://verse.ad/glossary/impression

Glossary · Measurement

## Impression

One person’s opportunity to see an ad. On a shared screen, one play can earn several impressions.

In VERSE ·We count people, not plays: every play is logged by the player, then credited with impressions from the audience model.

### Related terms

- **[Audience model](http://127.0.0.1:3399/glossary/audience-model)**: Measurement
- **[Play](http://127.0.0.1:3399/glossary/play)**: Measurement

### Related pages

- [How VERSE works Both products, one network](http://127.0.0.1:3399/how-it-works)
- [Ads Manager Pick the places and the hours, launch from $1, see every play and scan.](http://127.0.0.1:3399/ads-manager)

### More terms in Measurement

- [Dwell time](http://127.0.0.1:3399/glossary/dwell-time)
- [eCPM](http://127.0.0.1:3399/glossary/ecpm)
- [Exposed devices](http://127.0.0.1:3399/glossary/exposed-devices)
- [Footfall](http://127.0.0.1:3399/glossary/footfall)
- [Holdout](http://127.0.0.1:3399/glossary/holdout)
- [Incrementality](http://127.0.0.1:3399/glossary/incrementality)
- [MAID](http://127.0.0.1:3399/glossary/maid)
- [Pixel](http://127.0.0.1:3399/glossary/pixel)
- [QR scan](http://127.0.0.1:3399/glossary/qr-scan)

[← Back to the glossary](http://127.0.0.1:3399/glossary)

Put it to work

### Plan a campaign in four steps.

Areas, kinds of venue, hours and a budget. The forecast shows every screen before you pay.

[Plan a campaign](https://hub.verse.ad/register/advertiser)[Read the docs](http://127.0.0.1:3399/docs)