# eCPM: meaning in DOOH and digital signage

> eCPM means effective CPM: what you actually paid per 1,000 impressions once a campaign has run. How it differs from the CPM price you book up front.

Source: https://verse.ad/glossary/ecpm

Glossary · Measurement

## eCPM

Effective CPM: what you actually paid per 1,000 impressions once a campaign has run.

### Related terms

- **[CPM](http://127.0.0.1:3399/glossary/cpm)**: Buying

### Related pages

- [Ads Manager Pick the places and the hours, launch from $1, see every play and scan.](http://127.0.0.1:3399/ads-manager)
- [Pricing Free for venues, ads from $1 CPM](http://127.0.0.1:3399/pricing)

### More terms in Measurement

- [Audience model](http://127.0.0.1:3399/glossary/audience-model)
- [Dwell time](http://127.0.0.1:3399/glossary/dwell-time)
- [Exposed devices](http://127.0.0.1:3399/glossary/exposed-devices)
- [Footfall](http://127.0.0.1:3399/glossary/footfall)
- [Holdout](http://127.0.0.1:3399/glossary/holdout)
- [Impression](http://127.0.0.1:3399/glossary/impression)
- [Incrementality](http://127.0.0.1:3399/glossary/incrementality)
- [MAID](http://127.0.0.1:3399/glossary/maid)
- [Pixel](http://127.0.0.1:3399/glossary/pixel)
- [Play](http://127.0.0.1:3399/glossary/play)
- [QR scan](http://127.0.0.1:3399/glossary/qr-scan)

[← Back to the glossary](http://127.0.0.1:3399/glossary)

Put it to work

### Plan a campaign in four steps.

Areas, kinds of venue, hours and a budget. The forecast shows every screen before you pay.

[Plan a campaign](https://hub.verse.ad/register/advertiser)[Read the docs](http://127.0.0.1:3399/docs)