# DSP: meaning in DOOH and digital signage

> DSP means demand-side platform: software buyers use to bid on inventory from many sellers. Buy VERSE indoor screens from your DSP over OpenRTB 2.6.

Source: https://verse.ad/glossary/dsp

Glossary · Buying

## DSP

Demand-side platform: software buyers use to bid on inventory from many sellers.

In VERSE ·Connect through OpenRTB 2.6. From December 2026 VERSE is a DSP too, buying VIOOH inventory in Ads Manager.

### Related terms

- **[SSP](http://127.0.0.1:3399/glossary/ssp)**: Buying
- **[OpenRTB](http://127.0.0.1:3399/glossary/openrtb)**: Buying

### Related pages

- [Programmatic Buy the same screens from your DSP: open auction, private deals, guaranteed.](http://127.0.0.1:3399/programmatic)
- [OpenRTB OpenRTB 2.6, PMP and PG.](http://127.0.0.1:3399/docs/openrtb)

### More terms in Buying

- [Auction](http://127.0.0.1:3399/glossary/auction)
- [Bid floor](http://127.0.0.1:3399/glossary/bid-floor)
- [Competition label](http://127.0.0.1:3399/glossary/competition-label)
- [Contextual targeting](http://127.0.0.1:3399/glossary/contextual-targeting)
- [CPM](http://127.0.0.1:3399/glossary/cpm)
- [Daypart](http://127.0.0.1:3399/glossary/daypart)
- [Deal ID](http://127.0.0.1:3399/glossary/deal-id)
- [Forecast](http://127.0.0.1:3399/glossary/forecast)
- [Frequency cap](http://127.0.0.1:3399/glossary/frequency-cap)
- [Lookalike](http://127.0.0.1:3399/glossary/lookalike)
- [PMP](http://127.0.0.1:3399/glossary/pmp)
- [Programmatic guaranteed](http://127.0.0.1:3399/glossary/programmatic-guaranteed)
- [Retail media](http://127.0.0.1:3399/glossary/retail-media)
- [Share of voice](http://127.0.0.1:3399/glossary/share-of-voice)
- [Weather trigger](http://127.0.0.1:3399/glossary/weather-trigger)

[← Back to the glossary](http://127.0.0.1:3399/glossary)

Put it to work

### Plan a campaign in four steps.

Areas, kinds of venue, hours and a budget. The forecast shows every screen before you pay.

[Plan a campaign](https://hub.verse.ad/register/advertiser)[Read the docs](http://127.0.0.1:3399/docs)