# Creative: meaning in DOOH and digital signage

> Creative: the ad itself, a still, a video or an animated board, with any QR code on it. VERSE takes stills and videos of up to 20 seconds, both formats.

Source: https://verse.ad/glossary/creative

Glossary · Formats

## Creative

The ad itself: a still, a video or an animated board, with any QR code on it.

In VERSE ·A video of up to 20 seconds or a still, 1080 × 1920 and 1920 × 1080. AI Studio makes both from one brief.

### Related terms

- **[Landing page](http://127.0.0.1:3399/glossary/landing-page)**: Formats

### Related pages

- [Ads Manager Pick the places and the hours, launch from $1, see every play and scan.](http://127.0.0.1:3399/ads-manager)

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Put it to work

### Plan a campaign in four steps.

Areas, kinds of venue, hours and a budget. The forecast shows every screen before you pay.

[Plan a campaign](https://hub.verse.ad/register/advertiser)[Read the docs](http://127.0.0.1:3399/docs)