# Contextual targeting: meaning in DOOH and digital signage

> Contextual targeting: choosing where and when an ad plays from the situation rather than the person. Target screens by place, hour and weather.

Source: https://verse.ad/glossary/contextual-targeting

Glossary · Buying

## Contextual targeting

Choosing where and when an ad plays from the situation rather than the person: the place, the hour, the weather.

### Related terms

- **[Weather trigger](http://127.0.0.1:3399/glossary/weather-trigger)**: Buying
- **[Daypart](http://127.0.0.1:3399/glossary/daypart)**: Buying

### Related pages

- [Ads Manager Pick the places and the hours, launch from $1, see every play and scan.](http://127.0.0.1:3399/ads-manager)
- [Network Photos of every kind of place](http://127.0.0.1:3399/network)

### More terms in Buying

- [Auction](http://127.0.0.1:3399/glossary/auction)
- [Bid floor](http://127.0.0.1:3399/glossary/bid-floor)
- [Competition label](http://127.0.0.1:3399/glossary/competition-label)
- [CPM](http://127.0.0.1:3399/glossary/cpm)
- [Deal ID](http://127.0.0.1:3399/glossary/deal-id)
- [DSP](http://127.0.0.1:3399/glossary/dsp)
- [Forecast](http://127.0.0.1:3399/glossary/forecast)
- [Frequency cap](http://127.0.0.1:3399/glossary/frequency-cap)
- [Lookalike](http://127.0.0.1:3399/glossary/lookalike)
- [OpenRTB](http://127.0.0.1:3399/glossary/openrtb)
- [PMP](http://127.0.0.1:3399/glossary/pmp)
- [Programmatic guaranteed](http://127.0.0.1:3399/glossary/programmatic-guaranteed)
- [Retail media](http://127.0.0.1:3399/glossary/retail-media)
- [Share of voice](http://127.0.0.1:3399/glossary/share-of-voice)
- [SSP](http://127.0.0.1:3399/glossary/ssp)

[← Back to the glossary](http://127.0.0.1:3399/glossary)

Put it to work

### Plan a campaign in four steps.

Areas, kinds of venue, hours and a budget. The forecast shows every screen before you pay.

[Plan a campaign](https://hub.verse.ad/register/advertiser)[Read the docs](http://127.0.0.1:3399/docs)