# Brand safety: meaning in DOOH and digital signage

> Brand safety: rules that keep unsuitable ads off a venue’s screens. On VERSE, venues block categories, single brands, competitors and late-night ads.

Source: https://verse.ad/glossary/brand-safety

Glossary · Venues

## Brand safety

Rules that keep ads unsuitable for a place off its screens.

In VERSE ·Venues block categories such as alcohol or gambling, single brands, competitors and late-night ads. Defaults are conservative.

### Related terms

- **[Venue type](http://127.0.0.1:3399/glossary/venue-type)**: Venues

### Related pages

- [Screen Manager Free signage on the TVs you already own](http://127.0.0.1:3399/screen-manager)
- [Ads Manager Pick the places and the hours, launch from $1, see every play and scan.](http://127.0.0.1:3399/ads-manager)

### More terms in Venues

- [Revenue share](http://127.0.0.1:3399/glossary/revenue-share)
- [Uptime](http://127.0.0.1:3399/glossary/uptime)
- [VERSE Sense](http://127.0.0.1:3399/glossary/verse-sense)

[← Back to the glossary](http://127.0.0.1:3399/glossary)

Put it to work

### Plan a campaign in four steps.

Areas, kinds of venue, hours and a budget. The forecast shows every screen before you pay.

[Plan a campaign](https://hub.verse.ad/register/advertiser)[Read the docs](http://127.0.0.1:3399/docs)