# Audience model: meaning in DOOH and digital signage

> Audience model: an estimate of how many people could see a play at a given place and hour. Why DOOH sellers use one, and how VERSE credits each play.

Source: https://verse.ad/glossary/audience-model

Glossary · Measurement

## Audience model

An estimate of how many people could see a play, for a given place and hour. DOOH sellers use one because screens cannot count viewers directly.

In VERSE ·Each play is credited from our proprietary model for that venue, hour and screen, checked by unannounced in-person audits and calibrated with scan data.

### Related terms

- **[Impression](http://127.0.0.1:3399/glossary/impression)**: Measurement
- **[Play](http://127.0.0.1:3399/glossary/play)**: Measurement

### Related pages

- [How VERSE works Both products, one network](http://127.0.0.1:3399/how-it-works)
- [Ads Manager Pick the places and the hours, launch from $1, see every play and scan.](http://127.0.0.1:3399/ads-manager)

### More terms in Measurement

- [Dwell time](http://127.0.0.1:3399/glossary/dwell-time)
- [eCPM](http://127.0.0.1:3399/glossary/ecpm)
- [Exposed devices](http://127.0.0.1:3399/glossary/exposed-devices)
- [Footfall](http://127.0.0.1:3399/glossary/footfall)
- [Holdout](http://127.0.0.1:3399/glossary/holdout)
- [Incrementality](http://127.0.0.1:3399/glossary/incrementality)
- [MAID](http://127.0.0.1:3399/glossary/maid)
- [Pixel](http://127.0.0.1:3399/glossary/pixel)
- [QR scan](http://127.0.0.1:3399/glossary/qr-scan)

[← Back to the glossary](http://127.0.0.1:3399/glossary)

Put it to work

### Plan a campaign in four steps.

Areas, kinds of venue, hours and a budget. The forecast shows every screen before you pay.

[Plan a campaign](https://hub.verse.ad/register/advertiser)[Read the docs](http://127.0.0.1:3399/docs)