# Auction: meaning in DOOH and digital signage

> Auction: a way of buying where each ad slot goes to the highest bid above the floor as it plays. VERSE Pro offers Auction, Fixed and Deal buying.

Source: https://verse.ad/glossary/auction

Glossary · Buying

## Auction

A way of buying where each slot goes to the highest bid above the floor at the moment it plays.

In VERSE ·Pro offers Auction, Fixed and Deal buying. Essentials locks your price at booking.

### Related terms

- **[Bid floor](http://127.0.0.1:3399/glossary/bid-floor)**: Buying
- **[Deal ID](http://127.0.0.1:3399/glossary/deal-id)**: Buying

### Related pages

- [Ads Manager Pick the places and the hours, launch from $1, see every play and scan.](http://127.0.0.1:3399/ads-manager)
- [Programmatic Buy the same screens from your DSP: open auction, private deals, guaranteed.](http://127.0.0.1:3399/programmatic)

### More terms in Buying

- [Competition label](http://127.0.0.1:3399/glossary/competition-label)
- [Contextual targeting](http://127.0.0.1:3399/glossary/contextual-targeting)
- [CPM](http://127.0.0.1:3399/glossary/cpm)
- [Daypart](http://127.0.0.1:3399/glossary/daypart)
- [DSP](http://127.0.0.1:3399/glossary/dsp)
- [Forecast](http://127.0.0.1:3399/glossary/forecast)
- [Frequency cap](http://127.0.0.1:3399/glossary/frequency-cap)
- [Lookalike](http://127.0.0.1:3399/glossary/lookalike)
- [OpenRTB](http://127.0.0.1:3399/glossary/openrtb)
- [PMP](http://127.0.0.1:3399/glossary/pmp)
- [Programmatic guaranteed](http://127.0.0.1:3399/glossary/programmatic-guaranteed)
- [Retail media](http://127.0.0.1:3399/glossary/retail-media)
- [Share of voice](http://127.0.0.1:3399/glossary/share-of-voice)
- [SSP](http://127.0.0.1:3399/glossary/ssp)
- [Weather trigger](http://127.0.0.1:3399/glossary/weather-trigger)

[← Back to the glossary](http://127.0.0.1:3399/glossary)

Put it to work

### Plan a campaign in four steps.

Areas, kinds of venue, hours and a budget. The forecast shows every screen before you pay.

[Plan a campaign](https://hub.verse.ad/register/advertiser)[Read the docs](http://127.0.0.1:3399/docs)